Main Takeaways
- Invest in content promotion based on the value and importance of the content to your business. There is no one-size-fits-all approach to content creation and businesses should consider their budget, expertise, and competition.
- Don’t shy away from competitive keywords as attempting to rank for them will help you learn and improve over time.
- Utilizing social media platforms and influencers can be effective in promoting your content. Repurposing content in different formats can help maximize its reach and impact.
- Updating old articles is an important and effective way to improve traffic to your content, often resulting in an uplift of traffic. Content upgrades allow you to do more with your existing content and is a nice 80/20 kind of activity that strikes a balance between content creation and promotion.
- When you have a large collection of articles, it is impossible to keep track of them all and identify opportunities for improvement, so delegating the task to writers themselves can be a more efficient way to handle it.
- When reposting an article on a platform like Reddit or Twitter, it’s not about the visitors to your website, it’s about getting the right ideas in people’s heads. It’s not content promotion, it’s idea promotion.
- You need to adapt your article to fit the platform and what kind of content resonates there. When repurposing content as videos on YouTube, adapt your script to be well received when read or talked on camera. Repurpose content back and forth between blog articles and YouTube videos to be efficient.
- AI like GPT-3 has its place in content creation, but connecting with people is still valuable.
Resources
Website & Social Media Links
- Ahrefs
- Medium
- Free consulting with Tim (I love the way he offers this!)
Other Resources from Tim:
Twitter Threads
- 9 cool marketing stunts we did at Ahrefs
- “Five levels of content” framework
- Content marketing ROI
- How to build backlinks
- Does your SaaS need a free tial?
SEO Research Studies
GSC vs. GKP: Comparing Search Volumes for 72k Keywords
Reciprocal Links: Will They Hurt Your SEO in 2019? (A Study by Ahrefs)
Do Links From Pages With Traffic Help You Rank Higher? [Ahrefs Study]
Video
Transcript
Alan: Hello. Hello everyone. Tim. Welcome to the show. How are you doing?
Tim: Hey Alan. I’m doing great. Thanks a lot for inviting me.
Alan: Yeah, no problem. Thanks a lot for, for being here today and it’s great to see you again. We met briefly at SaaS Talk. That was great to meet in person. So Yes, good to see you again
Tim: Yeah, good to see again, too.
Alan: Cool. So we’re gonna discuss everything, content promotion, content distribution. I’m curious to like dive deeper into some of the things that you guys were. At Ari in the early days, especially but yeah, let’s get started. So the first question is what does content promotion mean to you specifically and how do you balance it with content creation?
Tim: great question. Thank you. I, I actually, I think I have a good story, which kind of, Explains the way I look at content promo promotion versus content creation. So basically back in my DJ days, because before, tapping into the world of internet marketing, I used to be a DJ in one of the clubs, in Ukraine, and I don’t remember what was the occasion.
Was it a Valentine’s Day or was it a woman’s day? But we. We wanted to host like a big party and we wanted to promote that party in our town. So, what our art director at the time, suggested is that we rent a truck. and we put a DJ booth on the truck with a couple big speakers, and we print a bunch of big banners, and we have a bunch of, dancers on the truck.
And we basically ride the truck around the town, to announce that, today, like there would be a big party in our club and like everyone is invited and it would be very fun and blah, blah, blah. Or like, what kind of drinks would be some, some kind of offer basically. I vividly remember how we were having a meeting to discuss what, what we need, what kind of banners do we want to print, what kind of sound system we want to install on the truck and everything.
And I remember at a certain point, the management of the club started discussing should we rent this truck for two hours or three hours? Because we had to rent it hourly. And I was basically, wait, wait, wait, wait. What is the cost of renting this truck for one extra hour compared to the cost of like the sound system, paying to the dancers again, paying to the dj, printing those banners, and it was like, I don’t know.
90 10 splits. So basically we, we were investing 90% of the budget to actually build that truck with everything and then only 10%, for riding it around town, like to pay for the hours. And I was like, does it really make sense that we invest so much to actually build that truck with everything and then, thrifty to invest another hour of the truck going around town.
It just doesn’t make sense. And I think this story, it kind of illustrates how you should approach content promotion. Basically, you should look at how much investment you made to create a piece of content in the first place, how important it is this piece of content to your business. And, and that should.
Your kind of advertising or promotion budget that should, the, the importance of the piece of content and its ability to bring value to your business should dictate how far you should go promoting it. So that’s, that’s the way I look at it.
Alan: Yeah. I think that makes perfect sense. And so I know that you guys focus a lot on publishing and creating content that has some business potential, right? That’s one of your key kind of metrics that you always look at. So do you think this is true also for maybe early stage businesses?
So should they focus more on less content that has more business potential or on more content to kind of expand their keyword footprints at the.
Tim: I think there’s no right or wrong approach, as, as usual as many things in s o n marketing. The, the answer is, it depends. And the things that it would depend on is, like what is your budget? How many marketers do you have on your team right now? What’s their expertise? How, like, how many keywords there are in your niche, in your industry?
Who are the competitors? Are they doing great job with their content on these keywords? Are these keywords like insanely competitive or. Can you adequately, target them at this stage? So there’s no right or wrong answer. You, you have to look at this situation specifically, at your resources, at your ability to create that content or even how that content performs once you create and publish it, and then make decisions out of there.
But, of course you shouldn’t shy away from,competitive complicated keywords because the sooner you do your first attempt, At nailing this keyword and ranking for it, the sooner you will come back to it, I dunno, one year later, figure out everything you did wrong and publish a better piece. So, yeah, it, it should be a little bit of everything.
You should go after the keywords that are, that have low competition and blend in some insanely competitive keywords because it would take a while for you to rank them any.
Alan: Yeah. Yeah. I typically see a lot of clients that think they should only focus on maybe promoting their main lending pages or the homepage to increase the domain rating. Because then they think that just by doing that, they will be able to rank the higher competition keywords. but that’s not usually how it works.
Right? So you should definitely focus can actually publishing content and promoting the content that’s targeting the difficult keywords at the same time together with the rest. so you. Have a very cool kind of data study that I always refer to is from a couple of years ago, and you also updated it, I think in 2020 the last time.
It’s an article that says how 91% of the content essentially doesn’t get traffic from Google. And the main. Three reasons, if I recall correctly. Number one is the content doesn’t have back links. Number two, the content is targeting keywords that don’t have search traffic, potential. And number three is the content.
It, doesn’t match the search intent, right? So do you think this is still the case in 2023? Do you think the back links are still so important or people should maybe look at the content promotion in a more, holistic way? So see what the competition is doing, see what channels they’re using, and not focus too strictly just on back links.
Tim: Yeah, I definitely think that, people should look, at content promotion in a more holistic way in the first place. and again, back to my story, if you cannot justify. Promoting a piece of content, investing your money or effort there, how did you justify, all the effort in creating the, that piece of content in the first place?
Like, why did you publish an article if you cannot justify an investment of, I don’t know, a hundred dollars in Facebook ads, so that a few relevant people would read it? That’s the question. So yeah, content promotion, you should look at it holistically, 100%. But if you want to rank, well, obviously you need the back.
the thing is, those back links don’t necessarily need to be targeting at the exact page because you might also get away with internal backlinks. If this is an important page on your website and for example, it is so important that you can put a link to this page. On your homepage, homepage is usually the strongest page of your website.
And if this page is so important that you can link to it, from your homepage, that should be enough signals for Google to understand that this is a very important page for you and they should at least try sending it, some relevant search traffic to see, how it would perform. but yeah, back.
Are still incredibly powerful. So if your competitors, if their content has lots of backings from other websites, which are telling Google that this is an important piece of content and your piece of content, even after all the promotion failed to generate an equal amount of backlinks, then it is unlikely that this piece of content will drink.
However, at the same time, search engines, they have this challenge of. Kind of refreshing the information that they give to people, because if the same pages keep ranking at the top, then these same pages would keep getting back links because these are the pages that get traffic, get, get attention. So these are the only ones that would get get back links.
So, this is why search engines have to. Kind of give chance to new pages on the same topic, but they have to first figure out that those new pages are actually actually bringing something extra to the table. That this is something, some different perspective, or better perspective or anything like that.
so yeah. Holistic way 100%. There’s, so many things at play. blings are important of course, but so as important to create something new and not just rewrite what is already ranking. and if you promote content, you need to understand what kind of value that content brings to your business so that it would justify investing.
Alan: And do you see, content freshness? So updating, old articles as part of content promotion as well.
Tim: good question. So I don’t know if it should be considered part of content promotion or not, but this is definitely something very important and something that you should be doing. and from our own experience, I can say, Very often when we update a piece of content that doesn’t seem to be performing that well.
So it might be getting a little bit of surge traffic, but not enough. It wouldn’t rank like, I dunno, in top five for its target keyword. And we would, publish a decent update. For example, rewrite about 30% of the article, make it better, maybe remove some outdated information, add something new. we actually see a pretty decent uplift of surge.
to that piece of content and that, that happens quite consistently, not in 100% of cases, but I would say in more than half cases we see an uplift of traffic, and I’ve heard that, from other people as well. So I do think that updating your content, is very important and is very effective in terms of making it rank.
Alan: Also going back to the content creation versus promotion kind of balance, I think the content upgrades is a nice 80 20 kind of activity that allows you to do more with the existing content they already have.
Do you guys have a specific process that you follow to update pages?
Tim: This is a very good question. we struggled with it for a while because, in all those years that we were, blogging and creating content for our company, we have accrued, quite a collection. And, I tried asking a couple times our head of content. can you do the, the so-called content audit, and see where the opportunity is, what kind of articles we can update to give us, a boost?
What are the low hanging fruits? And, he never got to doing it. And eventually when I, when I tried looking into it myself, I quickly understood why. Because when you have over 500 articles, it’s just impossible. To keep in mind that amount. of data, of information and be able to make decisions. Even if you try to kind of go through every article and like put some metrics there, like what’s the current search traffic, what’s the maximum search traffic we can get?
how would you grade the. the difficulty of updating this article, is it like a full rewrite? Is it partial rewrite, blah, blah, blah, blah, blah, blah. What’s the business potential? Blah, blah, blah. Who can do it? Because we have a bunch of writers, it is just too much doing this for 500 articles, just trying to mark them before you, you are able to, come up with, a single metric and just sort them, all by, by this one single metric, like called opportunity or something, is just.
Yeah, it, it’s impossible to do this. So what we did is we simply delegated it a le a level lower. So instead of delegating it to the head of content, we delegated this to the ar to the writers themselves. So even though we have like about 500 articles, on our blog, each individual author has less than a hundred of them usually.
Around 50 or even less depending on how long that that writer has been with the company. Plus, each writer has knows their content very well. So when Joshua is looking at the content of other people, it is very hard for him to like open every article, scroll through it, identify what’s wrong with it, but for the authors themselves.
They can quickly see what can be improved by just skimming article real fast. So we delegated this a level lower, and we implemented this process for our quarterly performance reviews. So every quarter, each author. Of, each content marketer, on our blog has to review their portfolio of published articles and iden identify, opportunities which articles aren’t, aren’t doing well.
And I won’t go too deep into, the, the workflow that we have. but yeah, that’s basically what we did.
Alan: That’s very smart. I know that you have a lot of articles on the site from other people that don’t work at Hre, right? Do you reach out to them as well and you’re like, Hey, we noticed the articles could use some improvement. Do you wanna add maybe something new?
Tim: Great question. another great question. This is also something that we actually struggled with and we did try doing this. So we did try to reach out to the, to the guest posters and saying, you published this article a couple years ago. It is outdated, it doesn’t perform well. We want to,update it.
It is very hard to make, people update something they wrote, two years ago, some of these people moved on. Some of these people don’t have time. Some of these people say, yeah, yeah, yeah, of course I’m interested. But then they don’t deliver for months and months. So we, we had to upset a few people.
Unfortunately, we just had to rewrite their articles ourselves and say, sorry, but like, your article was live for three years. It just doesn’t perform well. like we, we are sorry for this, but we just cannot keep it as this. and going forward, we implemented a simple policy. first of all, we pay every guest writer for their work, and we, let them know in advance that we will only keep their article intact for about eight.
so for, for, for eight months, your article will stay as is after eight months. We are free to do anything we want with this article. So basically, with those two rules and letting know the guest authors in advance, of this. We solve this problem. So we, we no longer have to confirm with them if we can make changes or anything like that, we can just go ahead and rewrite the whole thing and put a different, author on it.
yeah, it would depend on like how big is the update If you, if you want to change a few things here and there, we would retain their authorship if like 80% of article didn’t change. But if we end up rewriting even half of it, we just change the author and that.
Alan: Yeah. Okay. That makes sense. I mean, everybody’s on the same page. It’s basically like you own the content at the point because you
paid them,
for the content. So, yeah, that makes sense. Okay, so you guys also have another article that’s talking about how to promote your blog, and in there you have a paragraph that’s talking about,writing on easy to rank topics, right?
So do you think that’s still possible for people to just write, articles on keywords that are super easy to rank?
Tim: Yeah, I, I think so. But, those topics would. Very low search volume, the so-called, long tail keywords where only like, 10 or 20 people per month, would land on your page. So, of course it is, it is possible. it just, the, the matter of how much traffic you’re going to get, the, the more popular the topic, the bigger the competition.
Alan: Do you think that those easy to rank topics with low search volume could maybe, on the other hand, have a lot of business potential?
Tim: it depends how, someone understands business potential. For example, here at hfs, we have developed kind of our own, method. we, we use a simple score, from zero to three, where three means that your product is an irreplaceable solution for the problem, so there’s no way to talk about a given topic.
Without mentioning the product. a good example for us would be, anything related to backlink research because you cannot research backlinks of your competitors unless you have an access to a tool like hfs. Our product is basically critical for solving this problem. business potential of tool means that your product is helpful, but people can do it without it.
For example, studying your own back links. You can do this with Google Search Console, right? You. Go there and see your own backlinks. But with hres it’s just easier. business potential of one means that you can mention your product, but, people are unlikely to get interested in your product in, in, in a given context.
For example, social media when, when we’ll, publish an article about something related to social media. We can mention some tools within hfs, but it, it doesn’t, we won’t necessarily be able to make people interested in that. And business potential of Zero means that there’s no way to even shoehorn, a mention of our product in that article.
So this is how we look at the business potential. And, yeah. when covering, low search volume keywords, I think they still can have business potential. If, if this is something that is highly related to the problems that your product is solving, why not?
Alan: There’s another strategy that I, saw you doing a lot is essentially reposting articles on Reddit. Right? So what’s your strategy behind this? Do you do it with all of the articles that you think might work, or is it just something that you do every once in a while?
Tim: No, of course I don’t do this with, every article. this again, I’m so glad I, I told this story, early in this podcast cause this, again, brings me back to the story. It depends on how important this article it is for your business. and the thing is when you, repost your article to a place like credit, which doesn’t, allow you to kind of link profusely to yourself, so they want you to publish content kind of natively, which is what?
Twitter wants you to do these days as well. So if you publish something with a link, and if you publish something without the link, the tweet without the link would usually perform better and get more engagement because peop Twitter wants to keep people, on the platform and not have them click away.
So the thing is, it’s not the, the, the article, that is important. It’s not the visitors to your website that is important. what is important is that you. The right ideas in people’s heads. And it doesn’t matter if it happens on your website or on Twitter or on Reddit. So it’s not about, posting, your article to Twitter so that to have people come and visit your article.
No, it’s just making sure you’re able to say what you want to say on a given platform. So this is why, Or I repurpose some of my articles into posts on Reddit, or into Twitter threads or sometimes even individual tweets.
Alan: Yeah, so essentially the idea is to go out and find people where they are, basically where they’re hanging out. Right?
Tim: Plus it’s not content promotion. It’s idea promotion because content promotion makes, makes it look like you are only posting on Reddit so that people would come and visit your article. But no, you want to promote the actual idea. If there’s, there’s a cool use case of your product and you can blend it into a good story.
why do you need to people to read that story on your website, when you can go and tell that story?
Alan: so the way that I see it is essentially your content is just the written word. And then basically you have the different platforms, right? So the website is one platforms, credit can be another one. do you do anything different with the same article or, or do you just republish it or read it as it is?
Tim: of course I. I would, optimize would be the wrong word. I, I change. in accordance to the, the platform and what kind of content resonates there. So you cannot just take, your article verbatim, and post it on Twitter. That won’t work. You have to shorten it a lot. You have to, distill it into a few individual tweets.
same with Reddit. the, the versions of the articles that they post there are, are basically. Tl d r too long didn’t read. So I, I tried to shorten my article as much as possible, and post it, on Reddit, or even if you’re repurposing your articles, as videos on YouTube, you, you have to also adapt your script so that it would, be well received when you actually read it on camera or talk it out on camera, rather than, I dunno, having a robot, read your article.
word.
Alan: My next question was on YouTube videos cause this is something that you guys do a lot as well. So what’s your process behind that? If you can share? the streamlined version,
Tim: to be honest, I’m not, super well familiar with our process there because I’m lucky enough to have, an amazing, head of video content that is Sam. So he takes care of everything, start to finish, and he’s so good. I don’t need to interfere or micromanage or give the him a lot of advice. So I don’t even know how it happens.
I just know. We try to be efficient, in that we repurpose our content back and forth. So some of the ideas that are first published as articles on our blog, we’ll later get repurposed into a YouTube video as well as the other way around. Sam often comes up with unique ideas of his own, and we first published a video and then it gets repurposed into a blog article.
Alan: So the way that I try to tell my clients, cause obviously not all companies have the specific team that can just handle. Videos. Some companies are like maybe solo founders with a very small team. So the way that I try to recommend them to do is if they see that there’s videos ranking for the specific keyword, then maybe that’s a topic that Google wants to see videos ranking for.
So then I tell them to try and repurpose that content into a video. do you believe in the idea that the secret is hidden in plain sight, basically. So people should try to mimic what’s ranking on Google.
Tim: generally I wouldn’t be so sure because, like we just discussed, what’s the value of creating more of the same. So I would imagine that, Google wants to show people what people. So if you can create a piece of content that would be drastically different from everything that Al already ranking, but people would click it and people would like it, then Google will keep it.
This is how we see it. So I, I’m not a fan of creating, more of the similar content. I’m a fan of creating more unique stuff.
Alan: There’s a ton of people that just like try to do the same thing, but better. Sometimes. Yeah, you should just do something that’s similar but different, so it stands out.
Tim: It’s very hard to, do the same thing, but better if you are your own. I mean, people al would always perceive their work as better than the work that they, I dunno, copied it from, but the ultimate judge is the audience. And, if you are publishing your content, then no one cares.
Then that content is not better. Then don’t blame Google for not ranking your better content. It’s just your content is not.
Alan: Yeah, I mean at the end of the day, it’s the people gonna tell what they like by clicking on the pages that they.
The most. This is also why I’m not a huge fan nowadays, of the skyscraper method, because by now everybody is, is doing the same thing, just reaching out to the website and be like, Hey, can you link to me because my article is better.
We have more graphics than the other guys, you know?
You mentioned that nowadays you don’t do a lot of proactive promotion in the interest. Right. So you have a, a well-established brand. People know you, people linked to you naturally.
So in the early days, do you remember what other content promotion strategies did you use to do?
Tim: everything. We did pretty much everything that you can think of. I dunno. The were, websites like inbound.org, which is essentially kind of a mini version of Reddit for marketers and lots of people were using that for content discovery. out. Basically reaching out to people and, telling them about a piece of content, especially if you mention them in this piece of content, if you mention their work and letting them know about this, Advertising, of course.
doing advertising, even maybe partnering with other people where, you would, I know, do newsletter swaps. Someone would, someone would, pop, write about your content in their newsletter and you would mention them in your newsletter. So everything, every content, promotion tactic, that you would think of, we were doing this, not so much anymore because, eventually if you are, consistently.
Successful with, creating, good content. You’re going to build an audience. you’re going to build an email list, you’re going to build a following on Twitter. You’re going to build a community, I dunno, on Facebook or wherever you are. And then, promoting your content gets easier and even a lot of people would actually visit the homepage of your blog, and see what kind of pop content you published.
Or a lot of people would search for content and depend your, brand name or when they search for content than they don’t depend your brand name. They would,more likely click if they see a result from your website. So all of that, pays off long. but in the beginning it is, it is very, very hard to do.
And, one, I don’t know. I, I, I, I want, I don’t want to call it a growth hack because I don’t like the term, but kind of one, advice to. Create content that would naturally kind of promote itself is to involve other people in creating that piece of content. So if you do, for example, a large industry survey and you would manually reach out to, I dunno, a hundred professionals in your space, and you would be able to ask them an important, meaningful question where they would be interested to know the results of your survey.
You have at least a hundred people who you later can give a heads up, Hey, I publish the results of my research. Here they are. Check it out. and if you quote them, or if you come up with interesting takeaways that, that, those people haven’t seen before, they would help you promote it. So, involving people from your industry in actual creation of your content and coming up with, with some interesting idea for, research, a survey, is a very good way to put yourself.
Alan: I definitely like the idea of the survey, the data kind of study involving other people. I think that makes sense if you have a specific angle or a story that you want to tell. But there’s a lot nowadays of the typical 47 experts give their opinion on this topic with people that you don’t even know who they are.
Right. I believe people should do this with a specific angle or a story in mind that they want to tell. that makes sense for those people that they involve.
Tim: Again, you have to, you, you have to create something unique. Something that has never been done before. Because if you saw someone publish 47 experts share their best link building tactic, and you were like, Hmm, I can do the same, but with a keyword research tactic. No. That that’s not interesting.
You have to come up
with something that has never been done before.
Alan: Yeah, other people do. Hmm. Yeah. I can do the same with 50 experts instead of
Tim: Yeah.
Alan: you know?
Tim: That’s even the worst. Yeah, that’s even the worst.
Alan: Yeah, yeah. So what would you say are, the most common mistakes that people make when trying to go out and promote their content?
Tim: I think we discussed one of the mistakes. It’s, when people think that promoting content is all about getting clicks to their website, so you don’t want to get clicks to your website. You want to promote the ideas, so you don’t necessarily need to to get clicks, but you want to. Exposure. You want to get engagement, so post more of your content natively.
And as long as you are talking about the important things that you want people to know, you don’t need people to visit your website. This is, this is the first mistake that I, see people, do. The second mistake is a very popular one, is that people, over. How good their content is. So this is something we just discussed.
So everyone thinks that their skyscraper is taller. Everyone thinks that if they add three more experts to a survey, then their survey would be better and all the experts would want to promote it. So if your content doesn’t resonate with people, then it’s you, then your content is not good enough, and that’s actual natural.
If you are only starting. in a given industry, whether it is, marketing or photography or personal finance, if you’re only doing your first steps in publishing your first pieces of content, you have to be extremely lucky and talented to, kick it out of the ballpark, on, in your first, I dunno, five articles, more likely than.
You’re going to struggle for quite a few years. You’re going to have many, many failed attempts. For example, I, I’m kind of confidently talking about our ability to produce great articles, but I myself have been doing this for 15 years and did anyone care about my writing in the first three years? Nah, not really.
So there is no way to just hack the system. It’s not about content promotion, it’s about your ideas in the first place. if your ideas are not worth it, no amount of content promotion will save it. And to, to get good ideas, you have to work, you have to produce ideas consistently. produce, produce, produce.
And then, I, I have a nice quote. I think it’s even somewhere in my notes where I can see it. Mozart had 600 musical compositions. So he, he wrote and published 600 musical compositions. But if we are talking about, the, the melodies of Mozart that everyone can recognize you, you could probably count them on the palm of your single hand.
So it’s all about output. It’s all about working, working, working until you produce that.
Alan: Yeah. definitely agree. promotion is important, especially nowadays. There’s a lot of noise, but if the idea or the content that you’re trying to promote doesn’t make sense or it’s not unique, promotion doesn’t do anything for it. It’s definitely a delicate balance that, that people need to find.
so what are other tools that you use internally, that are cool for content marketers to use?
Tim: I, I don’t think we use any specific tools. one good, I know framework or workflow is peer feedback, so we don’t publish almost anything at. Without having someone else look at it and give you feedback. for example, even before jumping on a call with you, I was,scheduling some tweets on my Twitter account, and with every tweet I was sending, them to my colleague, and asking him if I can improve the wording or if it is clear enough what I’m trying to say.
So basically this. Like super straightforward. Just show your work to someone so that they would give you feedback before you publish it. but a lot of people are not doing it or a lot of people don’t have the opportunity to do it. For example, if you’re a sing single marketer in the team, you don’t have anyone else to kind of bounce ideas and show you work.
So maybe you should, network more, find some people who are in the same situation as you, and show which other your work now and give.
Alan: actually love this specifically now with everybody talking about artificial intelligence chat, G P T, and just using AI to do everything. I really like your approach of actually connecting with people, you know, because not a lot of people does this. Nowadays,
Tim: Well, to be honest with you, today was the first day that I actually. got some value from Chad g p t. Again, for one of my tweets, I was struggling to find a metaphor and I realized that this was the question that. I can ask to Chad, g p t rather than to, distract my coworker from whatever they were doing.
So I just explained they, I gave Chad g p t the metaphor that, I wanted to use, but it wasn’t quite fitting. I asked him to offer me some alternatives, which he didn’t, they liked one of the alternatives. So actually I can see how chair G P T. Kind of replace that need for a partner to some extent. I don’t think it is quite there to be able to adequately, gauge the quality of your work and give you great feedback from the standpoint of a fellow professional.
But if you are struggling with, any particular piece of your content, then probably it can help you.
Alan: Yeah, I think has. Its place specifically for things where there’s no way for you to know everything on a given topic or on something that is more of a creative kind of aspect that you might not know about. It can definitely, can definitely be helpful.
but yeah, going back to the point, I like the fact of actually trying to connect with people if you don’t disturb them and if they have the time, of course,
Tim: And if it’s
mutually beneficial, if you can be as useful for them as they’re useful to you.
So don’t just harass people and don’t give anything back in return.
Alan: So, we just talk about chat, g p T. My next question was if there are any specific trends that you see going on with content, or if there’s anything new that you guys are working at RS that you wanna, talk about here.
Tim: I won’t make any spoilers, but yet this year we are going to create a piece of content. That would be, very unique for our industry and I’m very keen to see how that would be received. So,
yeah. I’m sorry. I cannot spoil it before we
actually, uh, announce it.
Alan: Okay. Looking forward to that.
The last question here, and I hope you prepared this a little bit, is if you could have any eighties movie character promote your content, who would they be and why?
Tim: So I, I was actually born in the eighties, so I’m not sure if I know the eighties, movie
scene
that well.
but is Arnold Schwarzenegger from the.
Alan: Yeah. Yeah. The eighties, the nineties.
Tim: That’s my pick. he also has a very strong, English accent, which didn’t go away even after all those years living in the us.
So I think, he would do very well, promoting our content.
Alan: Awesome. Awesome. So, so are there any final thoughts that you’d like to leave our audience with and where can people find you and, yeah, interact with you?
Tim: maybe I can emphasize the thought that you should put in more work to come up with better content, and your content will basically never be good enough. There is no end to perfection. so focus on that. and people can find me on Twitter. This is where I’m the most active.
Alan: Well, yeah, thanks a lot, team. It’s been great to have you and I hope to meet you again in person in the future.
Tim: Yeah. Thanks a lot for having me and looking forward to seeing you in person.
