Once we have a shortlist of the best pages to promote, we want to make sure they actually have what it takes to be able to rank higher in the next 90 days.
We manually analyze each page and its target keyword to make sure that:
1. It matches the content type in the SERP for the target keyword.
2. It matches the search intent behind the target keyword.
3. It matches (or is better) the average content quality in the SERP for the target keyword.