Main Takeaways
- Backlinks are not the number one ranking factor but they are still important for improving organic traffic and business growth.
- Meaningful links that can move the needle are hard to build and often require outsourcing.
- Lack of understanding and education about search engine optimization (SEO) and how things work is a common mistake among marketers.
- Domain rating or authority is just a vanity metric and not a reliable metric for link building.
- Choosing the wrong page to build a link is a basic mistake that happens due to carelessness or lack of awareness.
- Page and domain relevancy are crucial in link building to avoid creating a wrong backlink profile.
- Measuring return on investment for clients is a challenging question. They are shifting towards being results-oriented and trying to grow organic traffic for clients.
- In the B2B decision-making process, there are a lot of touches, making it difficult to attribute results to specific actions.
Resources
Website & Social Media Links
- https://digitalolympus.net/
- https://www.linkedin.com/in/alex-tachalova/
- https://twitter.com/AlexTachalova
Fun facts
When I was a teenager I had the poorest communication skills you could imagine. Ironically, I ended up running a link-building agency that acquires links through building relationships.
Besides that, I’m extremely clumsy in real life. I forget my phone everywhere, I can spend hours looking for a key, and so on. But I remember perfectly well what kind of links we’ve built recently to clients, and what my colleagues promised to deliver by the end of the month/quarter. 🙂
Transcript
Alan: Hello. Hello everyone. Welcome Alexandra. How are you doing? It’s nice to have you.
yeah. Thank you. Thank you for having me. First of all. It’s it’s a real pleasure being here today. So thank you very much. yeah, no problem. It’s also, very nice to meet you for the first time cause we’ve actually chatted here and there on Twitter, I believe for a couple of times, but we never got a chance to actually have a, a chat, so Yeah, this is great. So, we’re gonna talk specifically with you about, a link building, right?
but I want to kind of frame this in the view of content promotion, which is what the podcast, the podcast is about, essentially. so the first question is, is something that I asked to every guest. What does content promotion mean to you and how do you see,link building and back links fit in content Promot.
Alexandra: Well, I think nowadays, it’s an essential part of any, any brand strategy, right? Because, being honest, I, I know only a few brands, especially if we talk about the digital marketing that. really have a big audience HubSpot that might, might not need to promote their content, right? Cause they’ve already built up their audience and people coming, you know.
To their block. yeah. Casually, basically, right? So, but for the rest of other, you know, players, it’s kinda, you know, how you are going to tell, your target audience, how you are going to reach your target audience without, doing a solid promotion. And, what we do right at our. Well for sure that, you know, it, it starts from social media platforms, right?
So if you are from the ish, then must probably link it Twitter, it’s something that should be on your list, right? Then all, all possible newsletters, because right now there are tons of, really good newsletters, right? Of some experts, communities, that you can either, you know, By sponsored, place, or you can try to negotiate something, based on a co promotion or something, you know, in that direction, I would say.
so there, there are plenty of ways, to, to promote your content, including right. There is a good strategy. And I’ve learned, I mean I’ve been using this strategy, but I kinda. Was probably a most strategic approach after having, a chat with George from Minutia. You know him right? I know that you met with him, at
SAS stock, right?
And yeah, and he was, he was, he was sharing. Amazing. so, so he was very, very excited to meet you because then we met, you know, here in,in Cyprus and. And he, what, what he taught me, right? That we, we’ve been doing for ages, right? Some collaboration with, influencers and X extra that I know. But what he suggested is kind of the next level that, okay, so for instance, tomorrow, I wanna, I don’t really wanna, you know, for instance, acquire, as your client is video marketing tools, for instance, right?
So you create a case study. And basically you write down, for instance, how to acquire links for the video marketing niche. So you take some successful cases, you just, you can look what, what is really ranking well, in the, in the, in the search engine result. And then what you can do at the next step, you can reach out to people that work at those companies that you basically kinda analyzed and ask them, to leave their.
And in that way you can actually back up your content. So now you can raise it. You know, you, you, you have something that you can use for promotion because you’ve already integrated those quotes into your content and you’ve built up some, some, some first connections, I would say, right? with your potential client.
Alan: Mm-hmm. . So yeah. That’s awesome. I actually think I saw, minutia doing this pretty well. They’ve been publishing quite a lot of these case studies, so it’s nice to kind of know the strategy behind it. so yeah, let’s talk, talk specifically about back links now. so you mentioned to me in a previous chat, the links are not the number one ranking factor
why do you think that is and when do people need to build them?
Alexandra: Oh, that is a very interesting, kind of conversation, right? Because, we, I know a lot of people that must probably think of links as kind a right, that you can get. and become healthier, I don’t know, lose some weight, whatever it is. Right, right. In the real life. Right. You kind of, you know, you get
this and
everything. Yeah. The, the magical diet authorities. Right. So it’s, it’s kinda making your life, unbelievably good.
So starting from that moment. Right. And since links, I mean links that are meaningful, really. The ones that can move and so on, right? it, it’s really hard to build them. So whenever they have a chance to get those links right, they get a, into some projects.
Either they do that on their own or they outsource matter. They think that that is it. So basically after a few months, we’ll see a stable growth of organic traffic accomplished with new leads, growers of business. And that is, you know, that is very much it. That is a, magic formula.
Alan: that’s a dream. Yeah.
Alexandra: But the problem, right? That, in reality you can’t really change everything, in, in, in such a magical way, right? If you don’t really have a, a solid foundation, which is actually on site as so, and well delivered content. So, and actually I opened your website, right? And you have, a separate tab about your ideal.
And I have to say that we share the same values, right? So we basically look for the same types of planets in terms of, their mindset, I would say, right? So they have to have, content marketing in place. So we don’t really work with those clients that don’t really produce enough content, have, you know, have a well established process behind.
Alexandra: and that is, you know, one of the biggest actually ranking factors as well.
Alan: So, yeah, that’s definitely true. I mean, the main problem that we see is companies that come to us wanting and looking for links because they think that they will magically rank, but then we have a look on the site and they don’t even have a content strategy. They maybe have 10 articles that are,
Alexandra: page
Alan: yeah, one landing
Alexandra: is a very common scenario,
one
Alan: articles.
Alexandra: is very.
Alan: Yeah. That maybe all the articles are not even keyword targeted. So maybe I they have some product updates, new features and stuff that, that there’s
Alexandra: Beautiful content,
Alan: that. Yeah, .
Exactly. So yeah, the first thing that we tell them is the three main problems that most people have, most companies have is, number one, they don’t know which pages to promote.
So you should have. Good content that’s keyword targeted and targeting keyword that have search volume to be able to rank higher. Second thing is you need to know what kind of links you need. So in terms of topical relevancy, metrics, you can use metrics to kind of filter out the junk. And the third thing is you need to have a process or a system and strategies and tactics to use to acquire those back links.
So in terms of strategies, what would you say are your favorite, link building content promotion strategies they use for you or for your.
Alexandra: I guess we, we kind of have this problem when it comes to diversification because we can only build one type of link and this one is basically the one that will be allocated in already existing content on, on website that don’t accept gas force. So in the bit that will be services, cloud solutions in the b2c, that will be just, solid businesses commerce aggregators.
That type of businesses. So since we use, a so-called relationship basically in building, so we basically act as a middleman, right? So we, we use our own resources to build relationship with those editors of those websites. And then basically clients come to us and they are taking advantage of our basically network, right?
So, yeah, that, that is, I think, you know, it’s kinda, it’s. That we can really build those things on a scale, but it’s kind of, yeah, for sure. It limits
most probably opportunities, changes. But what about you? What kind of links are you guys building?
Alan: so in terms of what we do, we particularly focus on doing link placements in existing content. Right? So it’s kind of similar to what you do
and also on this,Point I wanted to ask you what you intend specifically with relationship-based link building. Cause I’m curious to hear more about that.
But
Yeah, what do we do
is we try to find pages that are topically relevant and where it makes sense for them to include the client’s link because maybe the client’s page is adding more value, maybe it’s going more in depth into the topic. So we really do a lot of research, beforehand to make sure that the pitch that we send.
Is actually a pitch that’s adding value. Maybe it’s making their day better. Maybe it’s funny, you know, so we pay a lot of attention in the strategy for the actual pages that we want to find, as well as into the pitch to essentially get link placements. Right. So, yeah. What it is that you guys do specifically with,a relationship based link building?
Alexandra: So basically the same, the process is the same, but instead of just sending features, rights, I mean, sometimes we have to open a uni for sure or need to, facilitate, the process of searching some, some websites in the, in, in, in the niche that we are currently working with it just because the growth of demand and so on. Normally, right. So the, the process is quite the same, but we just mostly utilize the same context, right? So we don’t really need to, to, to do kind of, you know, we, we basically, we try to continuously, look for new opportunities, right? We do outreach also. We have kind of, you know, campaigns and so on.
But instead of just, you know, pitching our client’s content, we, we are just testing the water. So we basical. . Just using our own names, our
own brand. So that .
is the process.
Alan: Yeah, that makes sense. So essentially you are, building a network continuously so that when you have a specific quality content that comes from the client that you know who to send that content to,
right?
Alexandra: Yeah, kind of, you know, working with journalists, I would
say. Well, Similar but not the same just because one, what I editor, they might be from one side less, more. And so, and it all comes down to the quality of your relationships, right? So yeah. So how well people in my team can negotiate things.
Alan: And so does the quality of the client’s content matter as well? do you get pitches that are rejected because the client’s content is maybe not, the best?
Alexandra: Oh rejection. That is my favorite. We’ve been recently looking through them just cause we have our internal CRM where we track
everything
and I have a guilty pleasure of, you know, reviewing called possible comments and kinda choosing rejected and going one by one.
Alan: That’s painful.
Alexandra: Yeah. But then, you know kinda reasons they’re always. For instance, my favorite one from, you know, not making any sense, and that is a rejection from an editor that we really know. So that is not a random rejection, right?
So, they’re from the travel niche. They have a quite good business. They provide custom based, For people that really wanna get something, super luxury, whatever, it’s right.
So very hyper, something that from a Z. So you basically come and say, I,
their rejection. So we wanted them to lean back to. To website. We have a very long-term client from a car hiring niche, well known brand. In fact, well, I can name them, that’s not a problem. They, they, they had, they were even listed in, in Fortune 500 as the fastest growing companies, Europe, it’s called Discover Cars.
Alan: Okay.
Alexandra: So, yeah. And so they wanted, I don’t really remember whether they pitched their main page or content page. It doesn’t matter in visitation, the object. They can’t really lean back to any website in the travel niche because in, in their system, they’re all competing with them. So basically they can’t really link to anything that is relevant,to, to their website.
And that is preventing Google from crowding. You know, the next lesson actually. So we had to do an indication session.
Because we were okay, I go into Link. I don’t really know to the digital marketing website. Then there, no, we don’t have the right content. I was that
is a broken logic,
Alan: Yeah, .
Yeah, that, yeah. That’s funny. I mean, some people might maybe wanna try to be too careful even, right. I remember sometimes it happened, our website would say, we don’t link out to anybody else. We just link internally to our home website. Right? So that’s one of the main mistakes that
people can do in
Yeah.
On the, on the own page cuz, cause it’s pretty clear that Google wants. provide value to people by sending them to other relevant resources. Okay. So,
Alexandra: and Google Crowder needs to actually move from one side to another because otherwise you are basically preventing the main logic of how websites should be crowded and.
Alan: the way that I see back links. is also, kind of building bridges across spaces on the web, right? So if you don’t have the bridges, people can travel from one place to the other. So this is the same kind of, thing in terms of backlinks. So yeah, this is one mistake, probably that’s, that I believe some sites do to try and be too careful.
Is there anything else?
Alexandra: Oh, there, there are a lot of different cases, you know, some people use for instance, but I, I would say, you know, I have to say that even though I, I, I, I’m not. Arrogant at all. Right. So I understand that each and every marketer has, you know, very specific and different background. We we’re all coming from different niches, but I would say, I can sum this up as lack of understanding and lack of education about what is so change in optimization and how things work.
Because a lot of people, they know what is , but they don’t really. Question something. So they’re kinda coming for them as, as in a default mode and, you know, lack of critical thinking maybe. Anyway, you know, there are one more my favorite. we are not going to link to this just because, you know, the, the, the, we, we use mos for instance, and the domain authority there is not matching,the one that you’ve shared in.
so we don’t really think it’s a good.
Alan: Yeah, this is one of my
favorite as well,
Alexandra: yeah. And then the next one, our main rating is, I dunno, 70. So we are not going back to anything that beyond 70.
Alan: Yeah. That’s incredible. I mean, yeah, the fact that the people use domain rating as something to be able to justify whether they should do, a link back or not, it’s kind of crazy, especially because it’s pretty well known that domain rating, the domain authority, it’s just basically vanity metrics.
It’s. , there’s a correlation between high rankings and high domain rating, but it’s not it’s necessarily the, the full truth behind how the results work, you know?
Alexandra: Yeah, that is, you know that that is what we, we tell basically we have to do one more education session, basically showing the difference, explaining why it’s not really something that you have to rely
on. But yeah,
that is very true.
Alan: So yeah, I guess you’re also acting almost as a, an education, an SEO education company to your pitches,
Alexandra: Yeah, I think so. Actually we’d love to create more a close community where we actually have an idea of basically letting people most probably learn more about something that we really know. And I’ve been under kinda the impression that that is very basic stuff and everyone knows it, but it seems it’s not that at.
So, yeah, we, we kind of consider creating this, inside our, our network, I would say.
Alan: it is definitely a great idea. I definitely think there’s a lot of people that maybe, maybe they are editors at the website, but maybe they’re not SEO experts, you know,
so some education is always good. scenario. but yeah. What would you say are some, some common mistakes that you see on the other side?
So from people that are trying to promote their content and building back links, what are some some of the, the worst mistakes they see? People do?
Alexandra: Even do them, even though, you know,
we we have very, very good training right. To, to kind of our employee. We explain everything, we try to control them, but, you know, shit happens, I would say. Right. So, you know, the, the very basic mistake that is happening whenever you can build a link somewhere, right?
You, you choose the wrong page. So you basically, you, you have some relevant pages, but, but just because you are either. Careless or you don’t really see an issue in that you choose the one that is not so relevant. Right? So I think there are some very basic rules in terms of, choosing the right pages. I would say you know, you guys also use authority, which is very important.
And I think, besides having it on the domain level, right,
You also have to choose, the right page that I’m matching, the page, right? That you’re trying to boost their links. And we, we try to, you know, follow very basic rules here. Either it should be the, the whole page should be exactly about what we need, right?
Or they’re might be, a good chapter, right? A part of this. There, there are some nuances, right? So for instance, we have a client that represents a link in automation to, for salespeople, but there are a lot of content about just link in marketing, how to promote your, your brand and link and create beautiful posts and so on.
So basically we had to really educate, all our link builders on that. That is not okay. That is.
Please be careful, but we still see some, some mistakes very, I would say rookie, beginner mistakes, but you know, if right my team does those mistakes, then most probably someone that is not so experienced within dealing must probably are going to face the same problem.
So you have to see the difference and be very careful in terms of your link placements in order to avoid creating. Wrong profile. Right? A wrong that will be basically saying that you.
Alan: yeah, definitely. page relevancy, but also domain relevancy. They’re very both very important and it’s always something that we kind of struggle with because, yeah, you said, there’s a lot of nuance in the articles that are written on the web. Sometimes you might have a full page that’s talking exactly about your topic, and so you can just get a link wherever on the page.
Some of the times you might just have a paragraph or maybe just a sentence in there. So we try to encourage our team to find the best possible way, the best possible placements, which is
typically. , it’s typically a placement on a website that’s relevant, but also that I have a page that’s relevant. And then if they can’t find that, then they move to pages only and then to paragraph only.
But we have this kind of, regulatory system, right? that we follow. So the other thing it. It’s really important, you said, to choose the best possible pages to link to. for that, we follow a specific process, which we call the road mapping process. So we start off every client engagement by picking the best possible pages that have, first off, linkability potential.
So
they’re linkable pages. Linkable content.
Yeah.
Alexandra: not clients. Okay. We
Alan: Yeah. Yeah. Yeah.
Yeah. So we want to try and give clients our point of view. So we get started with choosing the pages that are the most linkable, but then we also ask for input from the client so they can tell us this page is bringing in more signups, this page is bringing in more revenue, for example.
So then we do kind of a final short list that’s matching both of the points of view so that we can have kind of a balance, the right balance in the best possible
Alexandra: Yeah.
yeah. Makes sense.
Yeah. We kind of take it a little bit from different angle just because, we kind of think that, right? Because we are not a full cycle agency, right? We just doing building, but we just kinda. Kind of strategic guidance, I would say, right? We have a step, that is, kinda, it’s, the one that we can’t really skip when we onboard a new client, which is called the backlink analysis wrapper.
During we, we look at pages, but only the ones that, are defined by our clients. We bring up, you know, from one side we analyze the level of competition and such engine results and, you know, basically pointing out if they’re missing something on their own side as side. also, you know, kind of trying to relate the competition and what’s very important, create kind of game plan and the, the day.
So basically, This is the page that you wanna, boost via links the current competition in this. There are some also risks if it’s not really well delivered. And so for instance, right on site. So I mean, right. So you either have to fi fix this or you have to take into consideration that we need to build way more links to close this link gap as well.
So it’s all about the number of things that we are
going to deliver at the end of the.
Alan: So what would you say are some of the mistakes on the on page side of things? Because we noticed that basically a lot of companies come to us with some content that is good enough, but it could be 10 times better if they only adjusted a couple of things. Because at the end of the day, the links that we built cannot be as effective if the content is not well optimized.
Right. So what are some of the things that you guys tell the client to fix essentially?
Alexandra: there are for sure different types of clients, right? There are some that, that are extremely good. Really. We have recently finalized, a backlink analysis for one of the best clients in terms of onsite. So I ever seen in my life really kind of, well still.
Yeah, still there are some, you know, small elements that I see that might affect their performance in the Long Crown, for instance.
while the, the, the, the competition, have to say that the level of competition is quite high in such engine results, all sites, are well optimized, have the right topical authorities. So we are talking about. Very, very, competitive search engine results in terms of onsite so, and offsite as well. And there, there are one thing that actually caught my attention. so all their competitor, they’re using, the real, so they’re putting the real people as authors of their content while they prefer to put something team e a t, right?
and I think in the long run it might become their big sport, right?
So something that they need to kind of close with some links or something that, kind of a gap, I would say. Right? So, also they, they had an issue. It was kind of ongoing, Keisha, I would say, whenever I was looking at their pages. And they, they, I have to say that the rank remarkably well. Either between, sorry, or even at, the, in the top 10, re top, top three results.
So it’s kinda, you know, quite high. And so the number of terms that they’re ranking for is not matching, that the number that their competitors.
And that means, right, that they’re limiting their, their future, their potential. so that is something, also, you know, you, you might not think that is an issue, but in reality, if you really wanna get the most outta building activities, right, you have to put.
Everything, in place, right? So you have to create, the right, the right, the solid basement, right? Following
and if we are talking about more basic stuff, right? For sure. S not using keywords, using wrong keywords, misleading keywords. I would say there might be some compound cures that. Kind the same, but not the same.
Because whenever you look at such,you know, whenever you search in Google by this keyword, you see that the website, the page that rang there, they’re not really match the business of, of a client. Right. Which means that it, it’s not the same. Right. You have, you always, they’re, I have a good friend, his name is Ferre, and he wrote once on Twitter that.
The bad thing that a real estate expert can do is just really check a Google search, change the results with excuse of her own eyes, because that is the real process because okay, you wanna run for this search time, right? But does it really make your business? Does it really, you know, that’s really, Google look at things in the same way.
And that is a problem because sometimes Google doesn’t really.
Right. There might be some gaps in terms of, I dunno, let’s call them intelligence, whatever it Right. But there some confusion, right? Based on what
Alan: Yeah.
it definitely, so definitely makes sense. Something that I always to say is that the secret is hidden in plain sight. basically Google is showing you what it wants to rank, and so this is why for us, it’s very important to make sure that the pages we promote are matching the search intent that’s behind the keyword, and that it’s also matching the content type.
So we just had a client. Basically wanted to rank for two main keywords. the page that they were targeting for this keyword essentially was a landing page. And so we checked the top, 10 ranking results and all of them were blog articles, top
five tips
this for that
Alexandra: is a quite big gap.
Alan: Yeah, so, so essentially we told them there’s no way that we can’t.
rank this page higher because it’s not magic, the content type that Google wants to rank. So if you guys want to rank for this keyword, then you’re gonna have to write something similar that’s better, maybe, than the other pages, that are ranking. So this is something that you’ll see as well.
Alexandra: Well, I would do it another way. If a client has money, why not to take it. So you basically tell, okay, that is extremely hard. Take a look at such engine results. you have to build, I don’t know, 3, 4, 500 links and if a client is okay,
that
might turn in a very, in a collaboration, right?
Alan: So the thing is do you think that Google would still rank a lending page? Because sometimes, you might see lending pages that maybe already have 10 times the link. compared to the other pages, they’re ranking in the top 10, but they’re not ranking just because the content type is different.
So I truly believe that for specific keywords, Google might wanna show a different type of content, right? So, so
this is why I think,
so if the top 10 ranking results are blog articles, I truly believe that Google wants to show people some blog articles, some informational content, because maybe they’ve signals from the searchers that this is what they.
Alexandra: I mean, it, it’s quite, you know, question. I mean, I agree from one side, but then I saw a lot of, search engine result that were obviously made up, if you know what I mean.
So basically websites changed based on, you know, page authority and also, there, there are two things, right? Page authority and brand.
and there are a lot of situations when you can influence, Google, Google decisions, I would say, right?
Based on those two factors. It’s, it’s the same by the way. I’ve recently, seen a very interesting case, right? Because when it comes to branded, search terms, right? especially when we are talking about well-known brands, it’s quite, you know, over that the, the, the right brand should appear in, in organic search results, right?
I’m not talking about paid advertising, but it’s not that. So I’ve seen a lot of cases where very strong brands, very well known brands, the, the one that not only, you know, strong online, but also offline. They are outrun by some other websites, just because they either have, better brand authority.
I mean, in terms of this part, it’s not about the page page authority for sure. I’m sorry, page authority.
Maybe you know more in depth one better quality, but that is not necessarily, oh, might be this page. If you’re talking about the landing page converts. So basically based on how users, are kinda interacting with this page right on the flow of traffic.
Cause for instance, if you can think over combined paid advertising and, organic, you know, efforts and sending their, the right flow of user that will be actually interacting with this page.
But that might.
So
would think about, you know, in, you know, one more time. It, it’s very unique. You never know because, the, the, the playground, right, doesn’t belong to you.
So
you’re kinda using some other infrastructures, right?
Alan: Yeah. Yeah, that’s very interesting. And for sure Google is not perfect and they’re always still updating, the algorithm. We’ve seen a lot of changes now with ai, all of these things. So it’s definitely good to try and experiment and change, things up a little bit, so. Next question is something that I’m always curious to hear about from other people.
The dueling building is how do you measure the return on investment for the clients on the campaigns that you do? Do you have a way of being able to say, so we brought you these 10 links and this page is now doing this for you? Right.
Alexandra: it’s, it’s a very hard question because sometimes clients don’t really know how to marry this as well,
Alan: Yeah,
Alexandra: So I
would
say that that is kinda,
kinda even you know, you come to them, there’s that is a quite problematic question. You know what I would say the following, we tried to, you know, with risk started to be to try to be very results oriented, right? Kind of did a very big shift from just building quality links to being an agency, that can, let’s say deliver results. And right now, the first, first step is to basically grow their organic traffic. Try to commit on something there, try to, you know, we are internally. Looking for ways to create some, I don’t really know.
Some formulas I would say, right? So we can take into consideration possible parameters, right?
And then say, okay, if things go well, we build another attending, then you can expect this. But that is kind of a learning process, right? We are kind of afraid right now kinda we, we basically need some data, right?
So we’re in. Collection stage, I would say. So we, we kind of, we started doing that, but I think, the day when we, we can’t, you know, we can start committing all on, on kind of something related to money, right? That will be quite far away from our
current state of things. What about you guys?
Alan: So, yeah, something that we do is when we get started with a new client, we always try to make sure that they have something in place, either Google Analytics goals or things that to be able to measure the signups or conversion from specific URLs. So without the, , if you have this in place, then we can sort of attribute, what our links are doing, right?
Because if we build 10 back links to this page, and this page goes from position eight to position three, then you’re getting X amount of traffic extra, and then you see the signups go up. So it means that it was basically because of our links that you got these signups, right? So we try to connect back links to a traffic increase, a signup or conversion increase.
Alexandra: But in the b2b, it’s really, and I know that you mostly work in the b2b, right?
The decision pro making process is kind, it’s kind of a lot of touches, right? So you can’t really say that it’s kind exactly the same because you’ve heard about this brand. I don’t know. You, you’ve seen this brand on LinkedIn in then you kinda a podcast when, I dunno.
You and me mentioned this brand and then, you know, a lot of things happened in between and then finally you kind of decided to search. So I would say that is great actually. And most probably we need to look for something similar, at least. But yeah, that, that’s, that’s good to keep it in mind that in reality it’s
kind, because I used to work at Sam, right.
We had
a major issue with this, with
attributing because there was a big conflict about you know,
these leads
were generated by guys. No, these leads were generated. But yeah, there was a lot of, so kind of between situations.
Alan: it’s always, yeah, it’s always a, a conflicting topic and something, but we think that this is the best possible ways for now that we have to sort of justify and, and sort of quantify the results as well. Because at the end of the day, we doling building, we promote the client’s content, but the rest of the stuff is not under our control.
So technical ico, the OnPage optimization is something that we don’t control. So the only thing that we can control is the back links that we build. . So if they can measure, whatever they can from the traffic increase and connect it to some kind of result, that is a result for them. Specifically for some clients, they want more signups.
Some of the clients, they want some more conversion. Some other ones free trial signups, things that. So that’s up to them. the only thing that we say is you need to have something in place to be able to measure, this, from the pages that we build, the back links to.
Alexandra: Yeah. Yeah.
It makes total sense to me as well. so yeah. Thank you very much for, for sharing
the way
Alan: yeah. No problem.
Alexandra: It. It was, it was, it was, A very interesting, conversation
Alan: So, there’s a one last question that I want to ask you before we, wrap up, is if
you could have
any eighties movie character promote your content, who would be and why?
Alexandra: What kind of character? Sorry, miss Har,
Alan: So, eighties movie characters Terminator,
Alexandra: movie character. Okay.
Alan: Robocop
Alexandra: Oh my gosh, that is so hard, right? Um, I mean like, maybe.
Maybe, you know what, but so,
but like, you know, drama
Alan: Yeah, that’s more, yeah, that’s more in the nineties, but I’ll take that. It’s, it’s fine. That works. So you can have another recovery bill, being all romantic and promoting your content.
Yeah,
I think that would do great.
Alexandra: It’s saying
why those links are so expensive.
Alan: Yeah. Yeah, definitely. So last thing is, how can people stay connected with you? So what’s the best places to find you?
Alexandra: Well, it might be on Twitter, right? You can find me by my name, which is, Alex Chava. Or it can be on Linkin, which is the same. I think I’m more active on LinkedIn than nowadays, but
I still open Twitter as well.
Alan: Thanks a lot, Alexandra. yeah, we’ll be in touch and thanks a lot again.
Alexandra: Thank you very much, Helen.
Alan: Thank you. Bye-bye.