Main Takeaways
- Content promotion involves creating and promoting valuable content that engages readers and enhances brand awareness. Balancing content creation and promotion is essential. While some content may be created for passive discovery, it’s important to leverage content for promotion to maximize its reach and impact.
- Digital PR offers benefits beyond acquiring backlinks, including brand awareness, tone of voice development, and reaching new audiences. When starting to build backlinks using digital PR, thorough research is crucial to find the right agency or approach that aligns with the business goals and values.
- Hana recommends three effective digital PR tactics: reactive PR, proactive PR, and content creation for outreach and link building. The combination of these tactics helps spread the risk and ensures results even in unpredictable situations.
- The turnaround time to see initial links varies, but by effectively implementing proactive and reactive strategies together, links can start coming in within the first month.
- During reactive campaigns, competition can arise when many brands are reacting to the same event or announcement. Proactively reaching out to journalists beforehand and having existing relationships can help cut through the noise.
- Preparation for important events starts as soon as predictions become available. Building relationships with journalists and providing support is crucial for successful PR.
- Mass distribution in outreach is not effective; personalization and research are necessary. Tools like automation can be useful if used deliberately and segmented properly.
- Social media, especially Twitter and LinkedIn, are effective channels for outreach.
- Having a strong brand is not essential; a compelling story is more important. Journalists look for new and valuable content that aligns with their readers’ interests. Utilize media kits to understand the target publication’s audience and tailor pitches accordingly.
- Starting with reactive PR, tracking journalist requests, and reaching out to local press are budget-friendly strategies.
- Metrics for tracking success vary but may include traffic increase, sales growth, keyword ranking, and the number and quality of backlinks.
Resources
Website & Social Media Links
- https://shoutbravo.com/
- https://twitter.com/miss_hanab
- https://www.linkedin.com/in/hana-bednarova-bravo/
Video
Transcript
Alan: Hello. Hello everyone and welcome to the show, Hannah.
Hana: Hello. Thanks so much for having me.
Alan: Thanks a lot again for being on the show today. We’re gonna talk a lot about, content promotion, but specifically as it relates to digital pr, so the question that I typically like to get started with is, what does content promotion mean to you specifically?
Hana: yeah,looking back, I started as my career as a journalist and kind of who I wanted to do is, share stories and shape conversations and really create content and promote content, that. People wanted to read about, people wanted to see. and none of that really changed being in digital pr.
They’ll want to create content and promote content that is valuable to someone, hopefully. and, it’s interesting for people, for readers. so for me, content promotion is exciting, it’s fulfilling, and I hope that. Using setting content helps brand and, it helps with, of course, promoting, the awareness and it helps with, the image in the public.
Alan: Yeah. Yeah. That’s great. and how do you, see the balance between content creation and content promotion? because there’s a lot of companies that focus a lot on, creating content, maybe 80% of the time they spend on creating, and then they essentially forget about getting the word out about the content.
Hana: Yeah, absolutely. I think that really needs to be the balance. don’t take me wrong. Not every content that is created needs a massive promotion, and sometimes the content is not created for promotion. It’s created for people to find it. people. Said for many questions they need to answer their worries and or questions about whether travel, health, anything.
there can be content that is just to be found and to answer certain questions and hopefully tend to maybe end some passive links, meaning that when journalists finding they, use that as a resource and credited. But I think. It’s shame not to use the content for promotion, especially if we work for, so hard on the content and on the creation.
And some content takes months if we’re building microsite or creating something bigger. The balance is nice cause the promotion means that we get it out there, we help it get it out there. and, we, use it speaking to journalists, speaking to website owners, getting of course nice links back to their website, which brings.
Lots of other benefits when it comes to digital PR using data. Of course, all the SEO benefits when it comes to links back to website.
Alan: Yeah, so do you think digital PR is mainly to be used to acquire backlinks or like what are the other benefits or the other use cases to be doing digital PR for you?
Hana: Yeah, so links of course, are big. Let’s not, that’s no-brainer that it’s definitely a thoughtful link building link, but there is so much about brand awareness,helping brands with their tone of voice, helping to promote them within, publications that have got the perfect readers for the brand.
So it’s definitely a mixture of brand awareness of, share of their voice. In publications or online overall, links of course, but then also,bringing new audience, people reading about brands that they never heard of in any publications that they wouldn’t expect them in. so it’s a nice mixture of the whole overall awareness of the brand or product or anything that the companies are studying, for example,
Alan: And so what is the first advice that you would give to someone that’s just like starting out to build back links using digital pr.
Hana: yeah, so I think it’s not easy. That’s definitely the first thing I would say. but, that doesn’t mean that it can be done. it’s a lot of course, learning and testing and making sure that, you Understanding and get into what digital PR is and what tactics you can use, as a brand.
If you are looking for, you are looking to get into digital PR or,start digital PR internally or work with an agency, definitely your research because. Of course not every agency is for every business. My agency won’t be for every single business, but that’s why we’ve got these conversations.
And, look at, whether it’s, existing work, the people that work there is, do they align when it comes to culture, for example. So really during the research and. Finding the match. I think, as people we are guilty expecting results really quickly, and digital PI is great and it’s got great results, but. Shouldn’t be paid for. So it doesn’t have, instant results. don’t get me wrong, you launch campaign and within 30 minutes these ceilings coming in and it’s as everywhere goes viral. It happens, it’s Bri but it doesn’t happen with every single campaign and there’s a lot of hard work behind that.
and it’s just some kind of the expectation, making sure that, it’s the approach for the business. so if it’s a small business, maybe we don’t need all massive singing, dancing campaigns. We need certain digital PR tactics that help the business going to the direction.
Alan: Yeah. So let’s talk more about what you guys do at Shout Bravo, So I’d be interested to know what are the most common,let’s say top three digital PR tactics that you think work best for the majority of the clients?
Hana: Yeah, so my personal favorite ones is, reactive. Pr, proactive PR and campaigns or content creation. so reactive, I think it’s, it’s become bigger than it used to be. So really using, news jacking, looking if it’s happening in the world that we can react to using relevant, tools to understand what journalists are.
So whether comments, tips, advice, and using the,your clients, brands or whether you call experts within the brand to position them within the press as those giving the advice, tips, strengths, comments. And also using existing content, for example, to react to something that’s happening in the news.
And you’ve got some great details that’s the real existing. So really reacting quickly to the news and what’s happening and,positioning the, client and the brandest experts in the industry with, proactive vr. There is really thin line between reactive and proactive that I love proactive VR and a massive fan of proactive fear, and it’s just simply getting in touch with journalists before they need you.
We get new client, for example, we, carry out kind of strategy and research into their relevant publications, where’s their audience, matching the readers in their publications. And then we get in touch with the, whether it’s email or social media. Not many want you to call anymore, but,
get in touch with them.
And tell them, look, we work with this brand. They can help with this and this. They’ve got this expert, they’ve got this data, this trends, or they can look into this topic. can they help with anything that you are working on? And you would be surprised how many journals reply instantly say, action, I’m working on this article.
Can they help with these questions? So you’re getting into the journal list, whether that’s folder or list of experts before they looking for experts.
So it’s being there before you need it. So it’s, and it works like a charm. I recommend that to it. Everyone is really good.
Alan: Yeah. so I’m assuming, oh yeah, you wanted to talk about the third one?
Hana: Yeah. Yeah. Just the third one is, is really what we just, discussed in a, just, just a few questions ago with the content creation. So creating new content where it’s perhaps a bit bigger campaigns or smaller pieces, but it’s new content’s hosted on the client’s website and it’s used to, outreach the journalists to, gain links back to the website.
Alan: Yeah. Yeah, that’s super cool. So I’m assuming that you guys do all these three together for the clients to be able to essentially guarantee results, Because I’m assuming that if you, if you only do proactive pr, then you’re not sure that the journalist are gonna need you. If you’re only going doing the reactive, you’re not sure that there’s gonna be something to react,
Hana: yeah.
Absolutely.
so I think with the free tactics that I just meant, of course they’re more, just to say, you can use more traditional VR tactics like using business news, so announcements, anniversaries, with more local press and, niche press to the industry. so many more tactics.
But with these free, what I like about that, like you said, you’re not putting all your eczema on basket. You really spreading the risk. Maybe you know, of something not house working. And you’re absolutely you can have comp week where it’s nothing’s happening. Or I think we all experienced that when Covid happened.
Like what could you do? all your campaigns if there were focusing on something like, I don’t know, traveling. He couldn’t really promote them because Covid, so it’s making sure that. you carrying out certain activity. What I really like about proactive and reactive as well is when you are creating your content, it can take time.
so you don’t, you’re not standing still. You’re not waiting around for the content. Once it’s live, you’re carrying out your proactive and reactive fear and then suddenly the content’s like when you’re carrying on, so you almost can have results before your first campaign launches.
Alan: awesome. Yeah. so let’s, let’s do an example. Let’s say that I’m a client and I’m coming to you for help with digital pr. How long would you say the average time or like turnaround time is between when I come to you and when I start seeing the first few links, like getting live,
Hana: That’s a very good question. I think,it will, it depends. I know,
I think, I think, what we like to do, so because we carry out the proactive and, so proactive and reactive outreach, we are seeing, across our board of our clients, we are seeing links coming in first month. and that is because of the really honored with reactive and proactive outreach before first content’s created.
so we worked on the process and the strategy for so long that we now have the sweet spot where we can say, we, I never want to guarantee yes, you’re gonna see this many links within the first month because what if something happens? It’s, but we want to say within the first month you should be seeing sta first links coming, start coming in.
Then you’ve got campaign, And then it’s steady links the numbers are then in on a monthly, or whether that’s traffic increase or sales. on a monthly basis. we’ve been really lucky with the strategy and worked on the process for so long that weekend. See links, coming in within the first month with the, with the free tactics working together really well.
I think,it’s, sorry. I was just gonna say it’s, I think we always want to be, everyone wants to be, we need to be quick. Everyone wants to be first. When it comes to reacting to the news, I think very important for anyone working with, if, with proactive and reactive we are is, we need to work together with the client.
So quick sign offs. Really quick turnaround. So immediately when you’ve got, I completely understand that there can be compliance, there can be legal reasons, and there can be days of sign up, that proactive, reactive, just proactive might, reactive won’t work. If the, if that’s, and that’s the really important thing to sit down with the client at the beginning and say, so this is what we do.
Can we do that? Will that be possible? W are you comfortable to signing up things within a day or hours? Sometimes, because we get deadlines where it’s a couple of hours, so it’s really important to sit down and explain the strategy before jumping into that, and then have nasty surprises where actually nothing can be signed off for relevant reasons, and then he stops you from delivering certain results.
Alan: Yeah, we definitely see something similar for us. We do link building, counter promotion, and yeah, there’s a lot of times where we get. Like maybe a reply for someone via email. They are asking us to do something, maybe provide an extra paragraph to go with the article with the link placement. And the client takes four days to reply, so then the links doesn’t go live and the client complaints.
So I definitely believe that it’s really important to do the. The setting, setting the expectations before starting to work with companies. But also I’m seeing more and more companies that are starting to understand that this kind of work takes long time and they’re starting to adapt, to what we do essentially.
Because whether in the past maybe they, saw it more as Like going to a link vendor and just like placing an order for 10 links, the R 20, that’s basically coming from a database of a, like a PBM essentially. So I’m seeing things moving more into this direction. so I wanted to ask in regards to, reactive campaigns, have you ever found yourself in the situation where maybe.
a ton of people was reacting to the same thing, and so it was very difficult and you had to compete with a ton of other like companies.
Hana: Yeah, absolutely. I think anything big, great example will be, tomorrow in the UK is a spring budget announcement and every single b2b, business kind of finance and not just that talking pension. Energy. I think, childcare is going to mention, so you get so many brands that will have something to say that is really it.
It can get very competitive and it’s then what happens. It’s about what we like again, so proactive, so proactively speaking to the journalists. Before spring budget happens. So by the way, we’ve got this person, they can comment on this and already, prepared comments to, to just really quickly add it depending on it, what’s said and sent out immediately.
So having that kind of existing, somehow existing relationship. I’m not talking that you need to know the journalist, but you were in touch before and they know that you’ve got. Kind of good high quality experts, but absolutely you can get there, there’s so many brands to compete with big announcements where, it’s, it’s quite, it can be quite difficult to cut for the noise.
Alan: Yeah. So for example, like something like to tomorrow, for example, that you mentioned, how long did you start to prepare for something like tomorrow to be able to have everything ready?
Hana: So we started preparing as soon as we could see predictions. So I think about week and a half ago. If I’m correct, you could start seeing predictions of what’s going to be set. So immediately you’re seeing predictions, you’re drafting comments, you’re speaking to journalists that you know, that covered budget before.
And because they are preparing themselves, that is a massive day for them. It’s a day full of, covering just exactly what’s happening in the government. speaking to journalists, at least I think we started last week speaking to journalists, so having that kind of week ahead, noting that we can help, this is who we work with.
This is what they can, support you with for this is how they can support the article. and getting replies and getting the feelings out there that this can happen. And then, you know what, what happens? Not very, sometimes you don’t get a reply. But I wouldn’t say, just take it as, or they’re not interested.
Write the full comment on the day and send it to those people that you spoke to anyway. Cause they might, they’re not, they’re busy. They might not reply, but still expect that comment to come through. so it’s just not, it’s just sometimes a thing like in, in digital peer or outreach in content promotion in general.
You do talk to yourself a lot, don’t you? Cause you send a lot of emails and you’re not getting that many responses. So it’s, you’re ignored. But it’s about not giving up and sending those comments if you spoke to those people, anyway, and really preparing for that day.
Alan: Yeah. So people definitely don’t wait until the last minute for these things.
Hana: so you’ve been at this for a while now. what do you say are the biggest changes that you’ve seen in the digital PR space over the last few years? Yeah, I think in the last few years, I would say, what we just discussed, the, I think, the reactive fear has been, jumped on a lot. You can see more and more agencies,and in-house,digital PR or content motion people really talking about reactive fear. Even the roles, they’re suddenly reactive PR executive, it’s all reactive PR managers, so it’s really coming around with the quicker.
like kind of rea reactions and getting,glance out there just, yeah, exactly. I think, campaigns are definitely, they are campaigns, they are great campaigns, but I would say maybe a couple of years ago you would see. Perhaps bigger campaigns, more microsites, more interactive thesis. They’re definitely out there and they’re great.
but I think we, using the time slightly differently and, focusing on what we can do now and how quickly we can react to make sure that we are not working in campaign for three months and then something happens and it’s completely relevant. so yes, I think the change into more, Kind of instant
content, I would say.
Alan: Yeah. So everything is becoming more timely, I would say.
Hana:
Alan: the word. And so what strategies would you say are not really working that well? now?
Hana: I think, so I think what we’re seeing is, when it comes to outreach, I would say mass distribution. And don’t take me wrong, I’m not saying that we need to email journalists after journalists, one by one or, or, website owners one by one. But I think you can, and journalists will tell when they get that kind of blast email, where it’s.
not, I’m not saying you need to be personal, but you can definitely group journalists. So the more serious national publications will get different subject lines and slightly different feature melt to more sensational and glossy magazines and, regional publication. we shouldn’t bury kind of their location, their city within the release.
They should be. on the top in the subject line, why we contacting Manchester, Yorkshire, or Oxford? and the same with Mishi. if we talk contacting parenting publications, it should immediately something with family. why is it that we are contacting them? So if it’s not in the subject line, in the first couple of sentences, the journals don’t have time, they’re not gonna try to find it buried in the content.
I think the research it’s so needed putting a bit more research into creating your target list because I know that target list media list can get massive, especially if you have lots of niches to target. And I love doing little, Kind of mind map where I put the topic in the middle and then I go, I can go nationals, regional parenting, legal, so and and then taking off all my kind of, niches that I’m targeting and then creating the groups and creating specific pitch emails that, it’s not completely different, but one sentence makes a difference.
and I think,it’s, It’s a great example actually. Some of our clients, receive rest releases, from different, agencies and, it does need, you can’t tell how much that it does sometimes need a bit tiny bit more research. We’ve got a pet client in the US. And they received a press release, for how to make sure that, we keep our pet safe on Mother’s Day, lots of present, lots of chocolate and stuff like that.
And it specifically mentioned, ma Mother’s Day on the 19th of March. So that’s in the uk, not us, US Mother’s Day is in May. and I immediately the clients send us say, oh, look what we just got. Shame that. It’s not targeted well, so it’s it won’t work if you, I usually say, put, I don’t know, 60, 70% of your time in all the groundwork.
So your media list, your pitch emails, your press releases, whether you’re sending any visuals, whether you’re sending up to Google Doc or Dropbox, anything that all in. And then the remaining 30% should be that outreach. It shouldn’t be full blast. And then going back because you didn’t get
results.
Alan: Yeah. So definitely less automation, less, like shotgun approach.
So in terms of, like automation, so we just talked about like doing a more manual approach. so I’m assuming that you still use some like kind of tools, So what are
Hana: Absolutely.
Alan: use?
Hana: Yeah, so I, I love automation, don’t take me wrong. We use both stream, for example, for outreach, and that is mass distribution, but it doesn’t need to be thousands, You can do lots of sequences in there. You can really direct the kind of,segment the groups that you want to contact so you can contact a thousand people in, 15 minutes if you want.
But you put that work into making sure that you’ve got the subject lines and the pitch emails. So using the tool automation, I love it. the more the better, but it’s using it,
Alan: Yeah. Yeah. So very, like deliberately and, with the purpose and segmentation, most of all. so
do you know, do you only using, like email or do you also reach out using social media like LinkedIn, Twitter, for example, things like that?
Hana: Yeah. Yeah. Social media definitely. what we try to do, or the team’s really good at when they’re working with the journalists or they’re trying to get to know the journalists to see, what is it that they’re covering. You’ve got, the. Obviously databases for journalist information.
But I love using social media because that’s where you’ve got the most after date information about the journalists. And, following the journalists on Twitter, a lot of them will follow you back. Some of them actually prefer if you, they will say that to you. don’t direct message the journalists.
Suddenly, immediately. But,some of them, we’ve got a couple of journalists that prefer diary message on Instagram. I’ve got a couple of, like a WhatsApp groups where they are after experts. So they ask you to message in that WhatsApp group Slack as well. so it’s finding what is it that the journalist prefers when it comes to communication,
Alan: Awesome. Yeah. And so how do you think. Is having a strong brand, like important in doing digital pr, so I’m being successful.
Hana: I would say it’s not that important. I think the, big brand and big name will absolutely help you because you put out in a subject line or in the beginning of the, this is massive brand and they’ve done something or they’ve got expert and absolutely big brand will help you.
But I’m really big advocate of, it’s all about a story. So if the story’s good and it’s timely and it’s relevant and it’s, it’s something that the journalists and readers find beneficial and interesting and it’s adding value to journalist articles. David, you don’t care if it’s a 30 year old brand or brand new startup, as long as it’s credible brand and it’s, it’s, it’s not some questionable industry perhaps.
But, it’s, it, I think it’s always about the story.
Alan: So if we were to like, try and reverse engineer the whole process, what, so what is it that journalists are looking for that companies should think about providing to them to give them value? I.
Hana: So generally start looking for something new. It has to be new. it has to be something that is adding value for the readers. what, it’s a really great example. I’ve got, we work with, journalists from, national publication and they absolutely, one of them absolutely loved the story, but said that they can’t cover it at the moment because the readers are interested in something else.
And then on the other hand, we had generally actually said, I’m really not fan of this, but my readers are, so I’m covering it. So I think we need to think of it’s actually readers that we want to attract, not the journalist. of course the journalist as well, but the journalist is there for the readers.
So I would really encourage, reading, advertising media, kids.
So going into the media kits, it tells you so much about the reader. So the age, whether it’s, more for, women’s publications or men’s publications, or it doesn’t matter what, gender or no gender at all.
It’s,what, annual income they have, is it quite high end, cost publication, so it tells you so much about their readers. I think, it was Telegraph who went in such detail that I can tell you if their readers like cats or docs was their favorite dish. so can really dive into kind of the publications, leadership through understanding the media kit.
Alan: All Yeah. Awesome. And so are most media kids just free on the websites to, to
just
get, okay. Yeah.
Yeah.
Okay. Awesome. And so what would you say, so we talked about having a big brand that can help. So let’s say that I’m a new company and I’m just. Getting started, like we talked about before. What are the first like few things that I could do to try digital PR with a low budget?
Hana: Yeah. So I think,with low budget, only if someone wants to try it themselves, I think what’s nice to remember, it was really good to remember that, is it’s your brand and you are the expert and you know everything inside out about the brand. So starting with, reacting to journal’s, requests, it’s quite nice.
there are lots of tools, free tools as well. It’s Harrow can be free or paid for quoted, can be free or paid for. You’ve got press blocks, response source, which is a bit more expensive, but, still nowhere where the budgets that you perhaps need for agencies. starting with tracking.
the journalist request, you can use Twitter, hopefully for free for the near future, using hashtag journal request. so you can really look into what journalists are after and quickly reply that you can help. Or if they have already questions listed, you can reply with, answers to these questions.
And, because you are the expert, it’s not, it’s pe generally star people. They’re not gonna say, oh, it’s. it’s, the sentence is funny here. They will speak, they walk with you, they’ll speak to you. They’ll try because they know that they’re speaking directly to you. You are the expert in the industry.
You know everything about your brand, so they’ll be interested in you as a person. So reactive is very nice to try. I would also write down a wishlist of publications. where is it that you’d like to be seen and have a look at these publications. What is it that they covering? how they cover it.
If it’s your local press, get in touch with the journalist. Tell them about your brand. Have you got something to celebrate? Any anniversary, any announcements, anything that you want to, share with them. New product launch. it can be little, but, local publications and industry press. Do you like celebrating their businesses?
Their local businesses or their businesses in the industry. so trying that out is, it’s quite nice to just getting into, getting your brand out there a bit.
Alan: Awesome. Yeah. Yeah. And so in terms of tracking success, what are the main metrics that you track for your clients, when you do campaigns?
Hana: So I think,there is, few definitely. we look at a traffic increase, for example. it’s always conversation with the client. So every client will be looking at slightly different, metric, for example. So traffic increase, could be sales, kind of increase or percentage,and certain period.
keyword group ranking increase, for example. I think, of course I have to touch on, there will be brands. They will just purely look at number of links, number of links that they want to see on a monthly, quarterly, six months, annually basis. And that’s what they’re looking at. So it’s different, metrics, but I think that the number is still there.
we always try to highlight the quality over the quantity, but, I think that’s what you’re seeing as well.
Alan: Yeah. And so have you seen brands when they talk about the number of links being very concerned about specific metrics, like the classic domain rating, euro URL rating and things like that? or do you think it is. It’s starting to become more of like a holistic view of the quality of a link.
Hana: I think we definitely seeing more where it’s the quality of course, that they have to, because it’s the, it’s, it gives you much more, but there are still, number of the, of brands that will say, I want. 10 links and they have to be all DA or dr over so and and it, I think it’s the kind of still, it’s still there and obviously it’s about the conversation and looking at the results together and how things have improved perhaps with certain results and just again, that, that kind of sitting down, having that conversation.
Alan: Yeah. Makes sense. So we talked about the things that, the work, we talked about the changes in the last couple years. What do you think are the new trends that are coming moving forward?
I.
Hana: I think, we definitely already deep into it, but it’s AI a hundred percent. I think, you see a lot of, brands playing with, AI images like Dali for example. it’s great tool to, to do something a bit different. chart G P T as well, of course. it’s something that people are, and we are experimenting with and seeing, how that.
I don’t think we need to be afraid of that. I think we need to figure out how we can help us and how we can help us to be more efficient. I think, we need to keep an eye with, obviously Google, but, or Microsoft just to seeing what is it that’s going to be happening there? How is it going to affect us?
And, but our overall, I think it’s quite exciting.
Alan: Yeah. So what’s an example maybe of something where you use charge PT now?
Hana: So we started looking and generating some subject lines. we looked at headlines and subject lines and generated a few. And, it just, it helps you, you look and I go, you know what? I wouldn’t think of that. This is
great. This sounds like
it
Alan: I like to see, yeah. I actually like to see TR G B T as a brainstorming partner.
Hana: exactly. Exactly. That’s, that’s it. Just help coming up with it and, just seeing how you can, how we can use that to, to save your time. and, and we tried out with more headlines and subject lines, not full, content. we tried and, it’s interesting, but it’s,it’s more kind of the.
you can have reuse, adapt, amend a bit, and then use yourself.
Alan: Yeah, so something that I was thinking about is when you were talking about Harrow and journal request is, I’m assuming like now journalists are probably getting bombarded by replies from people just using charge G P T to generate a super quick reply on the query that they, need like an expert quota.
On. so have you seen that in your industry as well? maybe from other agencies that have tried doing that and it doesn’t work. Some others that’s using it, but it’s working.
Hana: So I have to say I haven’t seen through the requests whether someone would use that. And that’s simply because I think with the requests, you don’t see other people’s answers,
but like looking online and reading, requests, if they use that, they’ve been very covered. It’s pretty good.
god.
Alan: Yeah, I’m assuming like journalists should be pretty good by now at identifying a unique, genuine, and thoughtful reply compared to something that’s quite generic from charge G
Hana:
I dunno if you seen an article, there was someone who, got a degree using,
Alan: Yeah. Saw that? Yeah.
Hana: it’s pretty good.
Alan: yeah. Yeah, we’ll see how it goes. Yeah, I do have a terminator poster behind me. so you always need afraid about the machines, but yeah. so this ties into my next and final question. if you could have any movies character promote your content, who would it be and why?
And so I typically like to get. Someone from the eighties or the nineties, because I think those are the best movies, but then it’s
Hana: Yeah.
I think so. I love more into the eighties, KA four. that’s pretty good films. I went with Doc Brown from Back to the Future
Alan: Awesome.
Hana: and it’s, I thought, it would be, wouldn’t be amazing to, to be able to do something and someone tells you how it’s gonna end
because they know from the future is the kind of having, someone’s gonna just don’t do this time because it’s not gonna really pan out if you wanted to.
yeah.
Cheek you want to know what’s, how it’s gonna end.
Alan: Yeah. Cool. Awesome. The success of a campaign predicted with the time machine.
Awesome. All cool. That was great, Hannah. Thanks a lot for being on the show. So any final thoughts that you would like to leave with the audience?
Hana: yeah, I think, I think with everything in digital marketing overall, just keep an eye on the industry. I think we just, it’s, It’s not the nicest message, but you, we just can’t get comfortable. I think what’s working today, may not work tomorrow and, we don’t wanna get to the point where we’ve been doing some tactics or doing something for so long that we lost touch, or it’s immediately stop.
It stops working on us. We don’t know why. so it’s just, using. just keeping it in touch with the industry, checking what’s happening, trying new trends, health experiments, and just, make sure that we can carry on,with some, with things that work and deliver results.
Alan: Yeah. and how and where can people find you to get in touch?
Hana: so I’m on Twitter. it’s, Ms. Hannah b. LinkedIn. I’m on my, I think it’s still old surname, so it’s Hannah Biva on LinkedIn. And obviously you can check out our website, Shel Brow, where we keep, updated our block with some, tips and trends and advice.
Alan: Awesome. Cool. Thanks a lot for being on the show again, Hannah, and we talk soon.
Hana: Thanks so much.