No B.S. Content Promotion for SaaS Companies
The Content Promotion Roadmap
The Content Promotion Roadmap
When it comes to content promotion, most SaaS companies...
- Don’t know what pages to promote (and which order).
- Don’t know what kind of links to acquire.
- Don’t know how to do it and don’t have the time or resources to do it in-house.
Our Content Promotion Roadmaps help you solve problem #1
The Content Promotion Roadmap is the core of our methodology.
It allows you to know exactly which pages to promote (and in which order) to increase your traffic and sign-ups in the next 90 days.
Here's how it works
1. Determine your site's strength.
Each website is different (and at a different stage in its growth).
Before we get started we need to determine which kind of keywords your website can realistically rank higher for in the next 90 days.
This process allows us to come up with a keyword difficulty distribution that is tailored to your specific situation.
Each website is different (and at a different stage in its growth).
Before we get started we need to determine which kind of keywords your website can realistically rank higher for in the next 90 days.
This process allows us to come up with a keyword difficulty distribution that is tailored to your specific situation.
2. Find your "quick win" pages.
Once we know which kind of keywords your website can realistically rank higher for in the next 90 days, we find your “quick-win” pages:
These are pages on your site that are already ranking well enough but that could use a little “push” up the rankings.
We then assign the respective keyword difficulty bucket to them so we can prioritize them.
Once we know which kind of keywords your website can realistically rank higher for in the next 90 days, we find your “quick-win” pages:
These are pages on your site that are already ranking well enough but that could use a little “push” up the rankings.
We then assign the respective keyword difficulty bucket to them so we can prioritize them.
3. Deep-dive analysis.
Once we have a shortlist of the best pages to promote, we want to make sure they actually have what it takes to be able to rank higher in the next 90 days.
We manually analyze each page and its target keyword to make sure that:
1. It matches the content type in the SERP for the target keyword.
2. It matches the search intent behind the target keyword.
3. It matches (or is better) the average content quality in the SERP for the target keyword.
Once we have a shortlist of the best pages to promote, we want to make sure they actually have what it takes to be able to rank higher in the next 90 days.
We manually analyze each page and its target keyword to make sure that:
1. It matches the content type in the SERP for the target keyword.
2. It matches the search intent behind the target keyword.
3. It matches (or is better) the average content quality in the SERP for the target keyword.
What do we do with all of that?
- We plan all of our Content Promotion Roadmaps quarterly.
- Every 90 days we reassess the Roadmap and our strategy to make sure we are aligned with your content calendar and production plan.
- We include your own sales and conversion data to be able to more accurately prioritze your most important, ROI producing pages.
- Now you can directly tie your content promotion/link-building efforts to increase revenue/ROI.
- This is so valuable. Now you can make a solid argument for that link building or promo budget.
Do you want this?