Main Takeaways
- Brett sees is focusing on being more intentional about distribution.
- He believes content creators should spend less time creating a high volume of content and more time creating high-quality content and planning how to promote it.
- Focus on quality over quantity, and shift from the volume game to prioritizing the right leads and metrics that make a difference for the business.
- Consumer expectations are changing, and marketers need to adapt to the new landscape.
- Personal branding is critical, and companies should empower their employees to share content and engage with the community.
- Automation should be tested manually first to test messaging and what resonates with the audience.
- Marketers should approach their work like comedians and workshop their content to see what works and what doesn’t.
- Collaboration is key to creating better content, meeting new people, and getting new customers. Engaging with the audience and starting conversations is more effective than just talking at them.
- SEO is important, and a balance must be found between using keywords and being authentic in content creation.
Resources
Website & Social Media Links
- Twitter: https://twitter.com/IndyMcGrath
- LinkedIn: https://www.linkedin.com/in/brettmcgrath/
- Website: https://www.thejuicehq.com/
Video
Transcript
Alan: Hello. Hello everyone. It’s so nice to have you Brett, and welcome to the show.
Brett: Alan, thanks for having me. I have been looking forward to this conversation all day.
Alan: . so we’re gonna dive deeper into everything. Content promotion, content distribution, which is stuff that you do a lot of. So you currently lead marketing at the js. You’ve been. In all sorts of different, marketing roles across a multitude of companies. So the question that I always like to get started with is, what does content promotion mean to you specifically?
Because it can mean a lot of different things for a lot of different people.
Brett: It’s funny, it has evolved, especially since I’ve taken my, this role on at the juices for the last two years. And I’ve really think about, we all as marketers should be promoting everything we’re doing for the companies we work for, from content to campaigns. To our customers. That’s something we should always be doing and thinking about.
But I’m trying to draw this line between what’s the difference between promotion and distribution? When I think about promotion, historically in my career it’s been this like, let’s just like hit publish and hope for the best and hope all the people we want to see it, and it gets to the people at the time.
But in most cases, like. Throughout my career and the journey, it’s just throwing something up at the wall and hoping some someone sees it and it sticks. and I think where I’m beginning to spend a lot of my time and thinking about, it’s just like the distribution, side when I’m thinking about promotion and just because I think it’s, there’s a little more intention there.
And while it might not be, You might not be getting your piece of content or campaign out in front of, more people, but it’s, you’re getting your stuff out in front of the people. So I’m beginning to try to draw that line between what is promotion and what is distribution.
Alan: so definitely be more targeted specifically with the audience that you want to reach. so how do you see then the balance between content creation and promotion.
Brett: Yeah, so I think, w we as content people are. Creators, We, what, if someone were to ask us what is, what do we do? We create content, we hit publish, and then we move on to the next piece of content and we’re in this constant cycle. And so I think for me, like one of the things like a breakthrough has been like thinking about the audience and the people that we’re trying to reach and thinking about the world of content consumption and what they’re receiving.
They’re not only receiving me constantly hitting published on my content from. Our brand, but they’re receiving it from dozens and dozens of other marketers. So I think like establishing and realizing the fact that like the people we’re trying to reach are likely on content overload is,it’s really important.
I always view Scott Brinker’s map, if you look at all the MarTech companies and every year, like they get smaller and smaller, and each of those companies has a content team and each of those content teams are hitting publish. On a new piece of content daily, weekly, and daily in some instances. And there’s just too much content.
So I think spending less time on creating a vol volume of content and more time like on quality and then what are you gonna do with that piece? And spending time on that plan is where I’ve been spending a lot of my time.
Alan: Yeah, so something that I see very often as well is there’s a lot of companies that have the content production, content strategy team. But on the other hand, I don’t see companies having a content promotion team. So it’s definitely something that is lacking and there’s a ton of noise, specifically nowadays.
so talking again about, finding the audience. so I know there’s a couple of tools. Something that I like is Spark Toro, About finding audience and basically doing audience research. so I was looking at the Jews, earlier, but something that stands out is that it’s not really like very clear to me what it is actually.
So is it a SaaS, is it a community? what do you guys actually do?
Brett: your problem’s not exclusive to you. And actually, like a little peek behind the curtain, we are literally in the pro two years of this. I was employee number two. And so we’ve got two audiences. And the hard thing about being a marketer at a SaaS company with two audiences is that you get spread a little thin and oftentimes you’re talking to two different people and it’s confusing.
that’s noted and we’ve been very intentional, in the past month or so with Updating messaging, updating our website, and that work is underway now. But,the Juice is a content curation platform for B2B marketing and sales professionals and a distribution channel for brands who want to reach them.
So if you are sick of going to Google to find helpful b2b, marketing and sales content, because you’re having to fill out forms, you’re getting a bunch of content that’s just there because it, the algorithms like it and it’s not helpful, then the juice. we curate content for people like us in a way that’s more seamless.
Now, if you are a brand and you are trying to get your content in front of the people at the time, you could also, you can use the juice and, use our distribution functionality and. Get your content in front of the people and also ha get the analytics on the backend. So we have two different kind of, two different audiences, members who can come in and use it for free.
And then also brands who pay us to get their stuff in front of those people.
Alan: Oh, that’s . Very interesting. So do you have an application process, I’m guessing, or what do you do to select and curate the content that you present on the platform?
Brett: Yeah. luckily we have a really, great,product leader who is, building that machine and, matching kind of the information we get on the front end. So like during the onboarding process, you’re telling us. What your role is, what you like to consume. And so then the product itself then gets that con make sure that content that services you as that type of marketer gets in front of you.
so that’s the typical process. And then obviously if you’re paying customer of the juice and you’re a brand, like there are certain levels and different things that you get that o other brands don’t. And we like to explore those opportunities as well.
Alan: So what’s your process and strategy? To figure out which distribution channels are the best for each given piece of content that you have.
Brett: Yep. So I think, one of the first things I did when I joined the Juice, I joined the Juice pre-product. And I guess that’s an advice for any, marketer out there. If you want a really cha real big challenge, join a company before the product is even built because it, it allows you to focus really in on the story that, and the content that you wanna build.
And so I knew since we were a content company, we needed to be really good at creating content. And so the one thing that I did though was to, instead of just hitting publish, understand and research the types of places where we wanted our content to show up. And that was really the catalyst for our distribution strategy.
So it, it was going into, Traditional channels, as I look at ’em, traditional channels today,LinkedIn, Twitter, Facebook, red, at all of those groups and seeing. What the people were talking about it that we wanted in our hemisphere. so there was that process. It was understanding Slack communities and doing that deep research.
And if you spend the time doing the deep research on the types of channels that exist and where the conversations are happening, then you can understand how to prioritize your time. And so that’s, Two years into this. That’s what I do now. that’s what I do is I understand the places where our, the people that we wanna reach are hanging out, having conversations that our content matches to, and not only just hitting publish when I go to those places, but also being a part of the conversation.
I think that’s really big part about distribution is that. It’s a great place to answer questions, build relationships, and that rapport building and answering questions and solutioning through your content is super powerful. And through, through that process is, and also using the juices along the way, it’s one of my channels that I use.
but through that process, I’ve, I think I’ve gotten a lot smarter about how. We get our content in front of the people and take way less of a batch and blast approach and hope for the best.
Alan: Yeah. so let’s say that I’m an early stage, company, So I’m trying to figure out, and I’m doing research. And so let’s say that it’s gonna take me a year to figure out the best channels that works best for my content. So what should I be doing in the meantime with the content that I publish?
Brett: Yeah. Yeah. So I would say experi, I will always, default to, experi like experiment, understand, see what sticks, the more you’re testing and trying, the more breakthroughs that you’ll have. so yeah, that would be my feedback is Don’t wait until you’ve got this perfect report that tells you, all this is where you should spend this many hours per day.
But go out and start testing. That’s that’s what I did. And, learned a ton, along the way.
And during this testing phase, what would you say are your favorite kind of KPIs or things that you look at to know whether a content is being successful on a specific platform? Yeah, so I think, it’s, it, I’m in the process of working through how do we begin to document these types of things and promote it. I think part of the problem is so much of what content people are measured on or measure ourselves on are just like, visitors, we get this many views, we get this many visitors, and it’s so what?
That’s always my question. So I think things like, one of our distribution channels is our email newsletter. And so one of the KPIs with that is responses, How many people actually hit reply and responded back to me with feedback? And I think stuff like that is super powerful and I don’t hear a lot of marketers talk about it, but that affords me the opportunity as a marketer to start a conversation with that.
Future customer. And so those are the types of things that, that I’m trying to document. and all just, and then also too, I just think growth, Quality of growth, like in, whether it’s your LinkedIn, whether it’s your newsletter, who is coming into your audience and are they the type of people so that, that are good for your content.
So those are the things that I’m always looking at and measuring against.
Alan: so yeah. Very hands-on approach. Very manual. but it’s gonna be higher quality in the end, Something else that I’m also interested in, and I’ve heard you talk about on a few other podcasts as well, is content indication, so first off, for people that don’t know, what’s the difference between content indication and content distribution and how do you see them, work together?
Brett: Yeah, so I peop if you, if people have heard me talk about syndication, it’s probably, they probably will say there’s a negative outlook on syndication, and I think there is, there’s an opportunity for both. But the way I look at it is that content, distribution is intentional and content syndication is, More transactional.
I can give you a quick story. So when I was an early stage marketer, or early in my marketing career, my, my boss came up to me and he said, Hey, are you gonna spend all your budget? And it was like, I have more budget. And at the time I was working for a company that was, I. Highly successful hypergrowth.
And he said, yeah, you’ve got $10,000 to spend and you’ve gotta do it within the next 10 days. And I was, 22 years old, 23 years old, and I was like, wow, I have $10,000 to spend. And so I, what I did was like, what can gimme the quickest and immediate results? And so I called up,this guy who kept emailing me about content syndication and, I said, Hey, I’ve got 10 grand.
Can you get this piece of content in front of all these people? I need more leads for my sales team. And we did that. I looked in our crm, the leads were coming in and I was like, wow, this is great. I’m spending all this money on it. what happened on the other side of that was I hit my lead KPIs for the quarter and used the extra budget to do But a about a week later, there was an email coming in from the director of sales. And he was saying, these leads suck. Like my sales team is wasting all this time on these leads that aren’t converting. And so that was like a moment that like really put things into perspective for me. That it’s not necessarily all about the volume and the number, and I think that’s something content syndication can provide for you, but it’s the quality is lower.
So that’s where I kind of sep separate the two, is that I feel like distribution, you’re. Putting in the work, you’re putting in the, you’re getting gritty, going underneath the hood and the results might be less, but they’re gonna be higher quality. Now, there, I think there’s certainly a balance of both strategies, but as a marketing leader at a early stage company, I’m certainly spending a lot more time thinking about distribution and how I can improve it.
Alan: So. I think the same, kind of thing can be applied to traffic, There’s a lot of companies that want to, try and build back links, for example, to, like pages to get them to rank higher, But the problem is that they build back links to the wrong pages, or maybe the pages are targeting the wrong keywords.
So they get More traffic. They get a traffic increase. The page is ranking higher, but the traffic doesn’t do much for the business. Do you see the same thing in, seo,
Brett: Yeah, I just think like here in, in marketing, this is a oppor, this is a mindset shift, and the hard part about it is, Our boss and our boss’s boss, the way they got promoted, the way they got elevated was playing the volume game. it’s just the nature of the beast, and this is like if you’re going into, SaaS, DC investment, they wanna see the model and they wanna see the input and all this.
It’s changing and it’s changing because consumer expectations are changing. We have the opportunity to turn on our TV and watch literally anything that we want to. At any time we can stream any band that we want to at any time. And so I think like the, just the mindset shift needs to be focusing on quality over quantity.
And the less is more, in my opinion, you’re gonna waste sales less salespeople’s time, calling the wrong leads. And I agree. It’s I don’t care if I have more leads or more website traffic. I care about if it’s the people. And I think like MO movements like AB B M started to ship put us in this direction, but I still think there’s a lot of groundwork to be done and the best marketers at and I know in my network are thinking about things a little differently, and they’re not worried about reporting up on increasing volume of vanity metrics that don’t make a difference for their business.
Alan: I’m seeing a lot of people as well. SaaS companies that are being very successful with simple manual things like just doing a Twitter thread, That goes viral and then they get a ton of customer that are actually quality customer, This is something that you guys are doing or thinking about doing as well
Brett: yeah, and I think we are and we are. I think the big thing for us on social is trying to make sure that we’re not just single threading everything through the juice branded channels, but we’re, part of my job is to make sure that all of our people at the juice are. are. equipped to share content, to be comfortable, commenting in the community and it not just being me.
I think personal brand is something that’s critical and every people wanna learn and buy from people. That’s not an, a newer novel thought. but I just think on the social side. If you, just like most of successful marketing SaaS businesses, there are an individual or two at the company who have a Twitter a handle or a LinkedIn handle that’s three to four x, whatever their brand has following.
So I just think like that’s a tremendous opportunity, is just like the power of the individual creator. And especially on the social side. And if you’re in a marketing role, helping facilitate that, at your organization and the best. It’s a culture thing too, People see that and they wanna work for those companies.
So there, there’s always a big opportunity there.
Alan: Yeah, definitely something that happens with us. We do link building content promotion for SaaS companies, and so a lot of the times we actually tell to those companies, we’d be most like more successful if we can use the actual CEOs, for example, the email address, Sometimes they come to us and they like, no, we can’t do this because yeah, we don’t wanna risk it, so just take this fake persona that doesn’t have any social network account and that’s gonna work,
yeah, that’s something that a lot of companies don’t understand the power of the personal brand, especially if that’s already quite established so how do you see, doing quality work, quality content, quality, distribution fit together with, like automation and software?
Brett: Yeah. again, this is something that we’re working a working on currently, and I think you have to f I think you always have to test out whatever you’re trying to automate manually first and get, whether it’s. Me sending out a bunch of emails to individuals to follow up on a product roadmap live event we just had, we could just like schedule those out and do what everyone else does.
But by allowing an individual to. Send those emails out manually. It’s a good way to test messaging. It’s a good way to test what resonates or not. Like I always think about this example,you, the best comedians in the world,they don’t start on the big stage and they don’t have a Netflix special Chris Rock, all those guys, they start, they workshop their stuff at a small club and they want to hear the reaction.
They want to get the responses. They wanna see what jokes don’t work. And it’s the same way for marketers too. It’s You gotta go out and do the work. And cuz what you don’t want to do is build out this a whole automated system and plan that doesn’t resonate or is hitting the wrong notes. So I think they work together and they can work together, but I think you always have to start with those things that don’t scale first and those learnings you implemented into whatever you’re trying to automate in that system.
Alan: And what about, chat, G P T? Everybody’s talking about it. Did you guys start using it already?
Brett: We, we have not. And I’ve, I’m on team, no hot takes yet. I like to take a sta step back and a, and learn a little bit. And as a matter of fact, like I. we, were, I’m recording an episode with Megan, who’s the C M O at Jasper. and they’re an AI company that’s happening next week. ba my approach is I want to talk to people who are in the industry now and like living in it and get their feedback and get their thoughts and start to talk to a bunch of people and inform my own opinion.
I think there’s a place for every new piece of technology, but. I’m on the sidelines waiting a little bit and learning, and then I’ll form my own thoughts on if it’s something that we’re gonna use or not.
Alan: Yeah. I got a Terminator poster behind me,That’s So you run a couple different podcasts, you run mother day marketer as well as stacking slabs, That’s in your like pastime kind of
Brett: Y Yeah. So what one is a work, professional podcast and the other one’s more of a hobby slash passion project. But I like to do this. I think this form of meeting people, collaborating and creating in real time is an amazing way to, Build relationships and tho those relationships can turn into customers.
And it’s good to not just be the one talking, but to share perspective from other people. So I love podcasting. I love this kind of work cuz I just think it, it’s a great way to level up everything you’re doing in marketing.
Alan: I would like to take the opportunity to be a little bit selfish. So let’s say that I’m launching this podcast, What would you say to give me a few advice, like basically on the best way to promote this podcast?
Brett: Oh this. I will tell you, and I will say I, we launched an event this week and I literally just went through this. So the one thing, no matter how many times that I’ve tried, the best advice that I can give anyone, podcast, event or whatever is. To be organized and to make your list, your checklist, whatever your system is, or however you document, document stuff.
Because throughout each cycle of distribution, something changes and you learn something new. So you gotta constantly update. So I think for me, like the big things would be organization, it would be the back channel stuff. It’s really important We. Build relationships when we collaborate and create content.
Those people can help extend your podcast, new podcast episode to the people. And sometimes it takes just an email, like just sending people one-to-one email saying, Hey, I’m dropping this episode. I think it’d be relevant to your audience. Would you mind sending it out? Hey, by the way, I’d love to do a future episode with you.
Would you be interested? Like that thread I think is really important when you come to, it, comes to distribution. But then I think it’s just like making sure it’s not a one time thing, It takes a lot of different sends, hitting, publish, reworking,giving people context for why they should, Listen to your new episode, and those all take iteration.
So I think organization collaboration and just like context building and repetition are probably the best ways to operate a distribution strategy today, or at least that’s worked. That’s what’s worked best for me.
Alan: I really like the one-on-one interactions that you mentioned cuz there’s a lot of people that get too, frustrated because maybe they think oh my God, I’m gonna have to run this, email sequence now to all my list and I’m gonna have to prepare the template while. It might just take 30 seconds for them to send five emails to the right people.
They can amplify the content much more than the holding this letter maybe could.
Brett: totally. I’ll also say this, and I have, I’ve been doing this more and more, but especially if you’re a marketer and you’ve built this network and you’re collaborating it, just be a student and an observer of who’s following you on like a LinkedIn and a Twitter and who’s engaging with your stuff and hit those people up, like just.
DM them and say, Hey, I appreciate you following my stuff. Like I’m actually doing this next. can you help or would you be interested? that really goes a long way. And I think so often, or at least from my experience, I’ve always viewed I don’t wanna bother these people, but like when I’m sitting here and I’m doing my thing every day and I hear that LinkedIn ding and it’s like a message from someone.
I stop everything I’m doing to see what they say. I’m not the only one doing that. Like the hardest part about marketing is getting someone’s attention and like messaging, especially messaging behind the scene is super powerful.
Alan: Most people focus too much on the numbers, but they don’t look who’s behind the numbers. what would you say are, the most common mistakes that people make when they try to go out and promote their content? get the word out.
Brett: Yeah, I think it, it’s,this, this batch and blast mentality of like quantity over equality. anytime you index over that, like that way, the odds of you getting the actual results you want are very small. I think, the no consistency thing, like the consistency of promotion or distribution, it’s not just a one time thing.
You literally have to keep hitting it. He keep hitting it, remixing, changing. and I don’t think a lot of people are doing that. I think involving your team and your stakeholders, you are the marketer, but it’s not just you who’s promoting or distributing. Like your job is to make sure that internal stakeholders, and external stakeholders know what you’re working on and have the opportunity to help.
You can’t make people. Send stuff off on your behalf, but you can position things in a certain way where you can get help. So I think those are the big things that people lose sight of, but if they start thinking about those things, like you can get some really strong results.
Alan: And do you have any suggestions or recommendations for people on how to write, effective messages to people? This could be like pitches or cold emails.
Brett: Yeah, I think it keep it as brief as possible and make it about them. One thing that, this drives me nuts. I’m, everybody in a marketing role gets hit up all the time by salespeople. I am. I would consider myself one of the most public marketers possible. Whether you’re reading my newsletter, listening to my podcast, reading my content, you, I’m giving you everything.
You know what I like to eat, you know what kind of music I like. You know what my daughter watches on tv, like everything is out there. But no one goes, or very few go and take that information and play it back to me. So I, that’s like the easiest ha, like that’s the easiest thing you could possibly do is take someone what they’re saying on LinkedIn or their work and just play it back to them.
that will generate a response. And like luckily for me, I. It’s funny, we’ve always like new use cases of the juice always pop up. But like I, before I reach out to anyone, like I always search them or their company in Ju the Juice just to see if there’s content that they’ve created that’s new that I can just read before I reach out to them and nine times outta 10 there’s something there and there’s something relevant that I can message.
And those always get responses so that’s one piece of feedback.
Alan: yeah, something that I also do as well is, That’s similar to what you just said is looking on people’s Twitter, see if they tweeted something maybe funny or interesting, and then using that inside the email, that’s been working super well. so some people might find this approach to be like maybe, manipulating a little bit,
Because you’re like, you don’t really know them, you’re just taking something that they like tweeted yesterday and just using that. So what are your thoughts on this?
Brett: I,This old personal thing, but, and maybe it’s cuz I don’t get enough of this, like in my direction and, this is a call to anyone who’s listening to this, who looks up at the juice and is in a sales role. Like, all my stuff’s out there, so go ahead and email me and do this. I want this.
Yeah. It’s just, it’s, it breaks through the, everything is the same. I’m deleting everything. and so I, I don’t even look at that being like personal or manipulative. I’m like, man, this guy or gal took the time. To actually research me and to play it back in a message that has to be different than the message he or she is sending to anybody else.
I’ll respond to that. Any day of the week, I might not say, let’s do a meeting, but I’ll say, Hey, I appreciate this response. Here’s another thing. Reach back out to me in six months. And, you better believe if they actually follow up six months later, I’m taking the meeting, so it doesn’t bother me at all.
I could see why it’s controversial, but it’s so static. So anything like that always, breaks through for me.
Alan: Definitely always try to stand out. And so I think in the end, if you can get the attention, then the next steps are gonna unravel by itself, basically, because if you have some value to give, then the other person’s gonna reply. Otherwise that’s gonna finish like that.
. What would you say are some interesting, trends or things that you’re seeing with content in general or content promotion and distribution?
Brett: Yeah, I think one thing that I am always beating the drum of is the, two things actually. So I think one, something we’re doing here and it’s just collaborating, I think, the more that. People are collaborating with other people in their field, the better content is being put on the outside. And the ripple effects of that is are tremendous.
Like you meet new people to help you distribute content, you meet new customers. It’s just that like from a content perspective, there is like a business development angle to content marketers. If you wanna take it and if you wanna Prove to your business the impact of content and what it can do.
It’s you start you start, showing that it’s showing the results through those collaborations. So I think that’s one thing. And the other thing is too, it’s The more people are not just talking at their audience and saying, this is what you should do and this is how you should do it. I’m so tired of that.
I’m so tired of that on LinkedIn. I’m so tired of that. On Twitter, I think it’s more talking with people and it’s more, Hey, this is what I’m working on. This is where I’m struggling. Who else can relate? And starting conversations that way, which helps you build and design content. I think it has a lot more impact.
I’m just tired of like the person standing on the. Platform, like directing everyone,
about the hot takes. Yeah. It’s just everyone’s tired of it. It’s like there’s a better way, there’s a better way to stand out. So those are my like two, two things.
Alan: Makes total sense. so something that I’ve always like looking for is tools we talk about like automation, and I do agree that it should be done sparingly and what it makes sense. but what are some of the tools or resources that you typically use in your day-to-day to help?
Brett: Yep. So I will, I will definitely have a cheap plug, but when I use the juice, regularly as a distribution channel and. I’m building an audience on the juice. The juice is building audience on the juice. It’s a juice in inception in a way, but, yeah, I, it’s, to me that’s, I know my content is getting in front of the people at the time, so that, that would be one.
and then I don’t really like at this stage again, like we’re early stage two, two years in, I don’t have a. Big MarTech stack like I’ve had in the past. We use customer io for messaging, which has been phenomenal. we’re, we use that for our members and we use it on the brand side to communicate. So that would be one that Elena, who’s ahead of our growth, we’re building out new tracks and figuring out how, based on things we’ve learned, that we can begin to automate and cut some steps out of it.
That’s been working really well for us. So I’d say the juice US, obviously, and then customer io for messaging.
Alan: so I didn’t ask you this, so I’ll take the opportunity now. how do you guys see SEO and organic search fit within your content promotion or distribution plan?
Brett: yeah. So my mindset has changed on this, and I think most, mostly because SEO has always been a blind spot for me as a marketer. I have always relied on other individuals to help. Me understand SEO and its impact. And I think I was a little naive when I came into the juice to thinking that SEO didn’t matter because it does.
But I’ll say this. So when we started the brand, I didn’t even consider seo. I didn’t even consider keywords. What I thought was most important is people understanding the story and the point of view that we wanted to tell. And I expressed that through content, and that got us as to a certain level, to a certain level of people listening to a certain level of response newsletter subscribers.
And that’s still the foundation and pillar of our content strategy is just being real, being authentic, and telling stories. But then you reach this point where it’s we. Are missing an opportunity with seo. And so I think we have gone back and just start considering and thinking about, what are the topics, what are the keywords that we don’t want to just put in a keyword salad on a blog post, but we wanna start to use that strategically so that when people are searching for content distribution, the juice shows up.
So I think there’s a balance and like we’re in the middle of exploring that balance. And I think it’s different for every brand and every marketer, but certain, certainly SEO is something that’s been top of mind for us recently.
Alan: All So we’re heading towards the end. The last question that I always ask, to guest. I really hope that you prepared this, is if you could have any eighties movie character promote your content, who would they be and why?
Brett: Yeah, so I, I love this question and I actually had to think about it and what’s fun about my response here is, one of the things we talked about a lot is like just the fir you have to do the first thing and that’s get someone’s attention. So 100%. I would pull in sloth from the Goonies
Bec be, because you look at sloth and if sloth is on a video on LinkedIn and he’s promoting a webinar or whatever, like that’s gonna stop anybody.
They’re gonna be like, who is this? Holy shit? what are they? What is this guy? What is he talking about? So Sloth, the movie Goonies was released the year I was born, so definitely a big Goonies guy. I would pull in
. . sloth to help me out with that.
Alan: Any final thoughts that you’d like to leave the audience with and where can people find you?
Brett: Yeah, I would just say the biggest thing that I have learned in how I’ve grown as a marketer is to get comfortable doing things that are outside of the box and unique and taking those big swings. Typically lead to those breakthroughs and that’ll change your whole strategy. So I would say don’t be scared and of trying new things.
it’s worked wonders for me. I’m at Indie McGrath on Twitter, on LinkedIn. Modern A marketer comes out every Monday and every Friday. So we’ve got two episodes and then also if you wanna sign up to, to join the newsletter and get more information about content, we’re reading Platform Data. We’re finding there We Modern A Marketers in Newsletter two.
And you can find that there’s a tab@thejuicehq.com.
Alan: And then for people that collect sports card, they can find you at stacking slabs,
Brett: Yes. Yeah. So I need my stacking slabs. Persona is much bigger than my marketing persona. turns out people like sports cards more than they like sports card, Brett, more than they like marketing Brett. So yeahs stacking slabs. I actually released two episodes, Wednesdays, Fridays, stacking slabs everywhere.
Alan: a lot, Brett, for being on the show and yeah, we’ll talk soon.
Brett: Thanks a lot, Alan.